Agenda

Friday, January 10

7:00am7:30am

NRF Influencer Program

7:00am7:30am
Jill Dvorak

Jill Dvorak

Senior Vice President, Content
National Retail Federation
Chandhu Nair

Chandhu Nair

SVP, Product & Technology - Data & AI
Lowe's Companies, Inc.
Ricardo Belmar

Ricardo Belmar

Director, Partner Marketing for Retail & Consumer Goods
Microsoft Corporation
Hitha Herzog

Hitha Herzog

Founder and Chief Research Officer, Consumer & Retail Insights
H Squared Research LLC
Yael Kochman

Yael Kochman

Chief Marketing Officer, buywith
Founder & CEO, Re:Tech
Julia Hare

Julia Hare

Editor-in-Chief & Cofounder
RETHINK Retail
Chris Igwe

Chris Igwe

Founder & President
Chris Igwe International
Rebecca Fitts

Rebecca Fitts

SVP, Business Strategy
Alvarez & Marsal Property Solutions
Sandy Hernandez

Sandy Hernandez

Founder, CEO and your Chief Inspiration Officer
The Retail Muse
Dawn Robertson

Dawn Robertson

Member Board of Directors, Apparel Group and Chairman of the Board
Splitit
Ken Pilot

Ken Pilot

Founder and Host
Ken Pilot Ventures and The Retail Pilot Podcast
Simeon Siegel

Simeon Siegel

Managing Director, Senior Analyst: Retail and eCommerce
BMO Capital Markets
Sharon Yourell Lawlor

Sharon Yourell Lawlor

Managing Director; Shopper & Retail Marketing Expert; Keynote Speaker; Trainer
Think Plan Do Consulting
Mina Fader

Mina Fader

Managing Director
Baker Retailing Center at the Wharton School of the University of Pennsylvania
Elaine Parr

Elaine Parr

Vice President, Consumer Industries
IBM Consulting
6:00pm10:00pm

Vendors in Partnership (VIP) Awards

6:00pm10:00pm
Gotham Hall
Celebrating innovation, empathy & excellence among the retail solution provider community Join senior retail leaders and partners at New York's Gotham Hall for this celebration and exclusive awards event, where you’ll experience new connections ...

Saturday, January 11

6:00am6:30am
no-session-type
8:00am8:30am
8:00am6:00pm

What's in Store for Retail Media Networks

8:00am6:00pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
Separate registration and fee required. Retail Media Networks can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Join retailers, agencies and in-store experience ...
8:30am8:40am

Welcome: What's in Store for Retail Media, presented by STRATACACHE and NRF

8:30am8:40am
Pier 60, 60 Chelsea Piers, New York, NY 10011
Founder and CEO of STRATACACHE, Chris Riegel, welcomes NRF attendees to this year’s 'What’s in Store for Retail Media Networks' event.
8:40am9:00am

Presentation: Harmonizing disruption: Reconciling the driving forces of RMNs and the future, featuring Andy Murray, Executive Chairman, Saatchi & Saatchi X

8:40am9:00am
Pier 60, 60 Chelsea Piers, New York, NY 10011
As a pioneering force in shopper and retail marketing, Andy Murray will cover key drivers of change that must be harmonized in order for RMNs to deliver on the promise of a more relevant consumer experience. With the rapid expansion of online RMNs s ...
9:00am9:30am

Presentation and panel: Transitioning from a merchant to a media mindset, featuring Quentin George, Partner, McKinsey & Company and Omer Gajial, EVP Chief Merchandising and Digital Officer for Albertsons Companies

9:00am9:30am
Pier 60, 60 Chelsea Piers, New York, NY 10011
Presentation and Panel: Transitioning from a Merchant to a Media Mindset Hosted by Quentin George, Partner, McKinsey & Company Quentin George is a thought leader in digital transformation and media strategy, known for guiding companies through ...
Omer Gajial

Omer Gajial

EVP, Chief Merchandising and Digital Officer
Albertsons Companies
9:30am9:50am

Retailer keynote presentation: Retail media as an organizational principle - The Costco Advantage, featuring Mark Williamson, AVP Retail Media, Costco

9:30am9:50am
Pier 60, 60 Chelsea Piers, New York, NY 10011
Mark Williamson, AVP of Retail Media at Costco, will share how Costco is poised to transform the retail media landscape. The presentation will address the company's unique advantages, including its trusted membership model, differentiated organizatio ...
9:50am10:10am

Retail change maker interview: Mark Williamson, AVP Retail Media, Costco interviewed by Sarah Marzano, Principal Analyst - Retail Media at EMARKETER

9:50am10:10am
Pier 60, 60 Chelsea Piers, New York, NY 10011
Following the presentation, there will be a discussion between Sarah Marzano, Principal Analyst at EMARKETER, and Mr. Williamson. Topics include Costco's marketing approach, vendor and merchant alignment around RMN value and goals, strategic RMN init ...
10:00am12:00pm

Retail store tour

10:00am12:00pm
Meet at specified location
Separate registration and additional fee required. Retailers only. Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Retail Store Tours are ...
10:00am2:00pm

Retail store tour

10:00am2:00pm
Meet at specified location
Separate registration and additional fee required. Retailers only. Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Retail Store Tours are e ...
10:10am10:25am

The evolution of IABs in-store media metrics: 2024 highlights and 2025 outlook, presented by Yara Daher, Retail Media Consultant, IAB Europe

10:10am10:25am
Pier 60, 60 Chelsea Piers, New York, NY 10011
In-store media has emerged as a critical component of modern retail strategies, driving customer engagement and measurable impact. This session, The Evolution of In-Store Media Metrics: 2024 Highlights and 2025 Outlook, explores the pivotal developme ...
10:25am10:50am

Retailers get real: How Carrefour sees the in-store RMN opportunity, featuring Alexis Marcombe, Global CEO of Unlimitail (Publicis & Carrefour) and Daniel Knapp, Chief Economist at IAB Europe

10:25am10:50am
Pier 60, 60 Chelsea Piers, New York, NY 10011
Join Alexis Marcombe, CEO of Unlimitail, a joint venture between Carrefour and Publicis Groupe, and Daniel Knapp of IAB Europe, as they discuss the Carrefour in-store retail media network strategy, focusing on the key markets of France and Brazil. Di ...
10:50am11:10am
11:10am11:25am

Presentation: Retail or media - Strategic Turning Point, presented by Robert Jozic, SVP Schwarz Media & Group Digital Strategy, Schwarz Group

11:10am11:25am
Pier 60, 60 Chelsea Piers, New York, NY 10011
Presentation: Retail or Media - Strategic Turning Point The Schwarz Group is one of the world's largest retail companies, headquartered in, Germany, operates two major supermarket chains: Lidl, a global discount supermarket, and Kaufland, a hypermar ...
Robert Jozic

Robert Jozic

SVP, Schwarz Media & Group Digital Strategy
Schwarz Group
11:25am11:45am

Fireside: Retail or media - Strategic Turning Point with Robert Jozic, Schwarz Group, George Ivie, Media Rating Council, and Chuck Billups, PRN

11:25am11:45am
Pier 60, 60 Chelsea Piers, New York, NY 10011
The panel, featuring top brands and George Ivie from MRC, dives into how retail media is shaking up the media game. They break down whether features like CPA and full-funnel incrementality are really delivering value—and if brands are using them. Pan ...
Robert Jozic

Robert Jozic

SVP, Schwarz Media & Group Digital Strategy
Schwarz Group
George Ivie

George Ivie

CEO and Executive Director
Media Rating Council, Inc.
11:45am12:05pm

Presentation: In-store RMN: Expect the unexpected, 2025 market and M&A analysis, featuring Mark Boidman, Partner, Head of Global Media at Solomon Partners

11:45am12:05pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
Mark Boidman, Partner Head of Global Media at Soloman Partners, will delve into the rapidly evolving landscape of retail media, where traditional boundaries are blurring, and unexpected alliances and acquisitions are reshaping the industry. Drawing i ...
12:05pm1:05pm

Lunch

12:05pm1:05pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
12:30pm2:30pm

Retail store tour

12:30pm2:30pm
Meet at specified location
Separate registration and additional fee required. Retailers only. Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Retail Store Tours are ...
1:05pm1:45pm

Panel: Brands Get Real: In Store RMN - Performance Media, Upper Funnel, or Both? Moderated by Lauren Johnson, Adweek, with Mike Sallette, Danone North America, Rachel Lawson, Mondelez International, Tijmen Willems, PRN, a STRATACACHE Company

1:05pm1:45pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
While in-store media reaches a large group of shoppers at the moment-of-truth, it's not a traditional mass media. To commit to investing large media budgets in store, brands need in-store campaigns to deliver insights and results. Through case studie ...
Mike Sallette

Mike Sallette

Vice President, Media, Licensing, & Sponsorships
Danone North America
Chelsey Alexander

Chelsey Alexander

Vice President and General Manager, New & Emerging Digital Platforms
Bayer Consumer Health
1:45pm2:25pm

Panel: Powering the CTV/RMN flywheel, moderated by Chris Riegel, Founder and CEO of STRATACACHE with Jayesh Rajdev, Controller of Advanced Advertising, ITV and Lindsay Pullins, Director of Ad Revenue Partnerships, Roku

1:45pm2:25pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
As more brands leverage RMNs to activate shopper insights across CTV, marketers gain unprecedented opportunities to tailor messaging and measure campaign success across both in-store and at-home environments. But what does this seamless integration l ...
2:25pm2:50pm

Panel discussion with industry leaders: Unlocking the power of retail media measurement, moderated by Manolo Almagro, Publicis Sapient and featuring Nik Rochnik, Albertsons Companies, Kelly Torgeson, Walgreens Advertising Group, and Ben Reynolds, Walkbase

2:25pm2:50pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
Discover how to leverage cutting-edge metrics to showcase the unique value of your retail environment and audience to advertisers, illustrating how in-store media captures engaged customers at key decision-making moments. Learn to evolve from basic m ...
Manolo Almagro

Manolo Almagro

Senior Director, Customer Experience & Innovation
Publicis Sapient
Nik Rochnik

Nik Rochnik

Senior Director, Product Management, Retail Media
Albertsons Media Collective
Kelly Torgeson

Kelly Torgeson

Director, Business Development, Media & Customer Marketing
Walgreens Advertising Group
2:50pm3:30pm

Global playbook for in-store retail media: Lessons from the worldwide leaders and innovators, featuring Patricia Grundmann, OBI First Media Group; Christian Raveaux, REWE Group; Aline Garza Heiras, Walmart Connect Mexico, and Sean Crawford, SMG

2:50pm3:30pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
This panel will provide a snapshot of in-store retail media innovation in select Global Markets, including the United States, Europe and Latin America, discussing which markets are leading the way in deployment, measurement and monetization. With bot ...
Aline Garza

Aline Garza

Head of Planning & Client Success
Walmart Connect Mexico
3:00pm5:00pm

Retail store tour

3:00pm5:00pm
Meet at specified location
Separate registration and additional fee required. Retailers only. Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Retail Store Tours are ...
3:00pm7:00pm

Retail store tour

3:00pm7:00pm
Meet at specified location
Separate registration and additional fee required. Retailers only. Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Retail Store Tours are ...
3:30pm3:50pm
3:50pm4:35pm

Retail media storming the store: How RMNs are bringing their competitive differentiation to physical stores, with Michael Krans, Macy's Media Network and Brendan Rodgers, CVS Media Exchange (CMX), moderated by Alicia Esposito, Retail TouchPoints

3:50pm4:35pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
This panel will showcase how retailers representing different categories are bringing retail media into their physical stores. U.S. operators will outline the value drivers of their RMNs, the new and emerging opportunities of in-store activation and ...
Brendan Rodgers

Brendan Rodgers

Lead Director, In-store Strategy & Commercialization
CVS Media Exchange (CMX)
4:35pm4:50pm

Recap discussion: Learning to swim

4:35pm4:50pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
Mr. Riegel and Mr. Murray reflect on the key insights from the day.
4:50pm5:00pm

Final thoughts

4:50pm5:00pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
5:00pm6:00pm

Happy hour

5:00pm6:00pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
6:00pm7:30pm

NRF 2025 Opening party

6:00pm7:30pm
Marriott Marquis, Times Square
Sad you missed out on the Studio 54 or Breakin’ eras? Come to the Marriott Marquis in Times Square for the NRF 2025 Opening Party, where we recreate iconic times of New York City over two levels. Want to disco like Tony Manero? We got you. Want to we ...

Sunday, January 12

7:45am8:30am

Donut dunk

7:45am8:30am
Javits North, Level 5
Start the day off with donuts and coffee (and more) before grabbing a seat at the opening Keynote session.
8:30am9:15am

NRF chairman’s opening and welcome: Game-changing times for the retail industry

8:30am9:15am
Javits North, Level 5, SAP Theatre
NRF Chairman and President and CEO of Walmart U.S., John Furner, welcomes Big Show attendees and provides a look at the state of the retail industry. What we’re living through now aren’t just changes, they’re a revolution, and AI in particular is cha ...
Azita Martin

Azita Martin

Vice President and General Manager, Retail & CPG
NVIDIA
9:15am9:45am

Beyond heritage: CEO Josh Schulman’s vision for Burberry’s continued growth in a dynamic consumer market, hosted by Pete Nordstrom

9:15am9:45am
Javits North, Level 5, SAP Theatre
Join Pete Nordstrom, president of Nordstrom, as he sits down with Joshua Schulman, chief executive officer of Burberry, for a live recording of Nordstrom’s podcast, The Nordy Pod. The two retail leaders will delve into Josh's remarkable career, his v ...
9:45am10:30am

Snack attack

9:45am10:30am
Javits North, Level 5
Stay energized for the day and connect with colleagues while enjoying a snack and drink between sessions.
10:00am4:00pm

Headshot studio

10:00am4:00pm
Javits North, Level 5
Open to attendees with an All-Access badge. Looking to upgrade your professional image? Stop by the NRF Headshot Studio to reserve your appointment for a free professional headshot. Spots are limited and available between 10:00am and 4:00pm Sunday ...
10:00am5:00pm
10:00am5:00pmExpo

Expo open

10:00am5:00pm
Expo, Level 1 and 3
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, ...

Foodservice Innovation Zone

10:00am5:00pm
Expo, Level 1
Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience. This area features food tech-focused booths, future-forward immersive activation ...

NRF 2025 Innovators Showcase

10:00am5:00pm
River Pavilion
Since 2017, the NRF Innovation Lab has showcased the latest and greatest in retail tech through a one-of-a-kind immersive and interactive experience. Over the past seven years, participating in the lab has evolved into much more than a traditional tr ...

Startup Hub

10:00am5:00pm
Special Events Hall, Level 1
From AI and AR to machine learning, robotics and more, the Startup Hub lets you get hands-on with new and emerging tech from the industry's best startups.

Women in Retail Oasis

10:00am5:00pm
Level 1, Special Events Hall
The Women in Retail Oasis offers a peaceful space to unwind, reconnect, and recharge. Immerse yourself in curated networking opportunities with executive leaders, gain insights from live podcast recordings and explore the inspiring community of the W ...
10:15am10:45am
10:15am10:45amExhibitor Big Ideas

Elevating the post-purchase experience: How to close the loyalty loop

10:15am10:45am
Expo, Level 3, Expo Stage 3
More often than not, retailers check out at check out. Many brands struggle with fragmented communication, operational inefficiencies, and missed revenue opportunities due to a lack of strategic focus on this critical stage of the customer journey. ...
Nancy Gurd

Nancy Gurd

Associate Director, Customer Experience
Caraway Home

Leveraging AI to improve omnichannel experiences, engage consumers, and grow customer relationships

10:15am10:45am
Expo, Level 3, Expo Stage 4
In this presentation, Globant and a client will discuss how the strategic use of AI technologies can help retailers effectively leverage an omnichannel model to enhance the consumer experience. The presentation will detail how, through the applicatio ...
Bill Forbes

Bill Forbes

Sr. Director of Mobile Software Engineering
Gap Inc.

Power of the crowd: How 3 retailers boost conversions with Social Proof

10:15am10:45am
Expo, Level 1, Expo Stage 1
In today’s competitive eCommerce landscape, retailers and brands constantly seek smart growth accelerators that won't break the bank or disrupt the business. In this session, moderated by Ken Pilot, you’ll hear from three retailers that successfully ...
Ken Pilot

Ken Pilot

Founder and Host
Ken Pilot Ventures and The Retail Pilot Podcast

Staying one step ahead

10:15am10:45am
Expo, Level 1, Expo Stage 2
Join Kyndryl CTO Kayla Broussard and Wawa Executive Declan Forde as they discuss how Wawa is delivering customer and frontline worker experiences that help differentiate them from other industry peers. With a major growth initiative in place, Declan ...
Kayla Broussard

Kayla Broussard

U.S. Chief Technology Officer - Consumer & Travel Market
Kyndryl

The future of geolocation in retail: A discussion with Radar and DICK'S

10:15am10:45am
Expo, Level 3, Expo Stage 5
Join Nick Patrick (Co-Founder and CEO, Radar) and Matt Walker (Director of Product and Design, Mobile Apps, DICK'S) to learn what the most innovative retailers are doing with geofencing and maps today, and what they'll be doing 5 years in the future. ...
Matt Walker

Matt Walker

Director of Product & Design - Mobile Apps
DICK'S Sporting Goods
10:15am12:15pm

Expo tours

10:15am12:15pm
Level 1, Room 1A 03
Separate registration and additional fee required. Retailers only. Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Looking for specific products t ...
10:30am11:00am
10:30am11:00amFeatured Session

Gotham's storefronts: Decoding the DNA of New York retail

North American grocery retail trends for 2025

The creative imperative: Capturing mindshare and wallet share with distinctive experiences

11:00am11:30am

A new era of AI is unfolding for business

11:00am11:30am
River Pavilion, ReturnPro Stage
Join Samsung and Dick’s Sporting Goods as they explore the transformative journey of experiential retail.  Discover how innovation, AI and strategic partnerships have redefined the retail landscape, creating unique, impactful experiences that en ...
Vlad Rak

Vlad Rak

Executive Vice President, Chief Technology Officer
DICK'S Sporting Goods
Brad Haczynski

Brad Haczynski

SVP and General Manager, Mobile eXperience (MX)
Samsung Electronics America
11:00am11:30amExhibitor Big Ideas

Discover Salesforce Retail Cloud: The only cloud-native POS built on the #1 AI CRM

11:00am11:30am
Expo, Level 1, Expo Stage 1
Join us at NRF's "The Big Show" for an exclusive introduction to Salesforce's newest industry cloud: Retail Cloud with Modern POS. Retail Cloud is the only cloud-native POS built on the #1 AI CRM that brings online and offline shopping experiences to ...
Chad Best

Chad Best

SVP of Customer Experience Operations
LoveSac

Quantum leap for in-store experiences

11:00am11:30am
Expo, Level 1, Expo Stage 2
Join us for an exclusive session featuring Wayfair's head of Physical Retail Tech & Supply Chain Engineering, Kevin O'Riordan and Tote's Founder and CEO, Shyam Rao, as they explore how modern technology is revolutionizing physical retail to drive ...

Retail ready: AI built for the future, ready now

11:00am11:30am
Expo, Level 3, Expo Stage 4
Join this interactive session to hear from retail leaders at Canadian Tire and Walmart US as they share their perspectives for navigating the future with AI. Hosted by Microsoft’s corporate vice president, global industry solutions, Shelley Bransten, ...
Cari Covent

Cari Covent

Head of AI and Emerging Technology
Canadian Tire Corporation
Aaron Berg

Aaron Berg

Vice President, Digital Transformation
Walmart

Revolutionize retail with Agentic AI

11:00am11:30am
Expo, Level 3, Expo Stage 5
Go beyond the hype! Discover how AI and automation are transforming the retail industry, with real success stories and a special focus on:      -Transforming the work of HR and Finance to deliver the best employee and new hire ex ...

Showcasing retail trends & the power of trustworthy data

11:00am11:30am
Expo, Level 3, Expo Stage 3
Can business transformation truly succeed without trustworthy data? Join this fireside chat to learn how to invest in trustworthy data to ignite transformation and accelerate your AI success. Hear how retailers are creating unique experiences for cus ...
Yogesh Deep

Yogesh Deep

Vice President - Enterprise Data & Analytics
Signet Jewelers

Foodservice innovation: Opportunities in retail

11:00am11:30am
Level 1, Special Events Hall, Foodservice Tech Stage
Technology is revolutionizing the foodservice experience within the retail sector, from AI-powered ordering systems and automation to advanced kitchen tools and data-driven insights. Operators are leveraging digital solutions to improve efficiency, p ...
11:00am2:00pm

Food & Drink

11:00am2:00pm
When you need a bite, check out any of these options to fill your belly. FOOD VOUCHERS Visit our Food Voucher sponsors at their booths for a FREE food voucher — a $20 value — while supplies last! Use your food voucher at a food truck off the South ...
11:20am11:50am
11:20am11:50amFeatured Session

Digital transformation: Insider insights from Starbucks and Levi’s®

Implications of the U.S. elections on the global economic outlook

Unlocking profitable growth: Strategies on retail success from Bath & Body Works

11:45am12:15pm
11:45am12:15pmExhibitor Big Ideas

Fighting the evolution of fraud with data and technology

11:45am12:15pm
Expo, Level 1, Expo Stage 1
New fraud vectors - such as synthetic identities and generative AI - have given rise to dangerous and costly fraud schemes. How do you build a successful risk management strategy amidst these challenges? The answer: data, technology, and choosing the ...
Ajay Guru

Ajay Guru

SVP, GM of Equifax Digital Solutions
Kount, an Equifax Company

Kids smart device company Gabb doubles down on Prime shopping benefits to boost brand trust

11:45am12:15pm
Expo, Level 3, Expo Stage 4
Since fall 2023, kids’ smart device company Gabb has been leveraging Buy with Prime across its site to build customer trust while working to establish itself as the leader in safe technology for families. Following a breakthrough first year, with $1. ...
Kim Lewis

Kim Lewis

Principal UX Designer, Buy with Prime
Amazon
Russ Hannig

Russ Hannig

Vice President, Marketing
Gabb - Safe Tech for Kids and Teens

Omnichannel transformation: Why choosing a partner over a vendor matters

11:45am12:15pm
Expo, Level 3, Expo Stage 5
In today’s fast-evolving retail environment, omnichannel transformation is more than a necessity—it’s a strategic advantage. Yet, many businesses focus solely on features and pricing when making technology decisions. But what if the real value lies i ...
Ian Scott

Ian Scott

Consultant
Ian Scott Retail Consulting Ltd

Think differently: Pricing in 2025, tariffs, inflation, consumer expectations and more

11:45am12:15pm
Expo, Level 3, Expo Stage 3
As the retail landscape evolves, pricing strategies must adapt dynamically to an unprecedented rate of change. In this forward-thinking session with Rob Brooks, Chief Operating Officer at Saks Global, we’ll delve into the critical forces shaping pric ...

Unlocking game-changing digital experiences

11:45am12:15pm
Expo, Level 1, Expo Stage 2
Discover how today’s most innovative brands are transforming digital experiences. From leveraging AI and modernized e-commerce platforms to harnessing advanced data analytics and navigating consumers' evolving relationship with apps, these strategies ...
12:00pm12:30pm

Powering next-gen commerce through payments and checkout data

12:00pm12:30pm
Level 1, Special Events Hall, Foodservice Tech Stage
This session will explore how payments and checkout data can be harnessed to generate strategic insights, streamline operations, and enhance customer experiences. By examining key use cases and emerging trends, it will highlight the role of data in d ...

Shaping the future of grocery retail: A fireside chat with CEOs of Sprouts Farmers Market and Morrisons

12:00pm12:30pm
River Pavilion, ReturnPro Stage
Join us for a captivating fireside chat featuring Jack Sinclair, CEO of Sprouts Farmers Market, and Rami Baitiéh, CEO of Morrisons, as they discuss the evolving grocery retail landscape. Together, they will share insights on key topics such as adapti ...
Krishnan Ramanujam

Krishnan Ramanujam

President, Head of Consumer Business Group
Tata Consultancy Services Limited
12:10pm12:40pm
12:10pm12:40pmFeatured Session

Harnessing brand power and building trust: Insights from Disney Consumer Products

Heritage meets innovation: Digital growth strategies with Mattel and Reebok

Pulling back the covers: The Boll & Branch growth story

12:30pm2:30pm

Expo tours

12:30pm2:30pm
Level 1, Room 1A 03
Separate registration and additional fee required. Retailers only. Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Looking for specific products t ...
12:45pm1:45pm

Consumer Data Landscape 2025: Leverage 3rd party transactional data to better inform strategic business decisions

12:45pm1:45pm
River Pavilion, ReturnPro Stage
We are facing a new frontier of consumer data.  New technologies and processes mean that retailers have access not just to data on what their consumers do within their own brand, but how customers behave and shop outside of their digital or phys ...
Mark Mathews

Mark Mathews

Executive Director, Research
National Retail Federation
Bill Thorne

Bill Thorne

SVP, Communications and Public Affairs
National Retail Federation
Amy Barnett

Amy Barnett

Vice President, Loyalty and Digital Experience
Cracker Barrel
1:00pm1:30pm
1:00pm1:30pmExhibitor Big Ideas

Empowering retail teams: Connectivity beyond the storefront

1:00pm1:30pm
Expo, Level 3, Expo Stage 5
This session dives into how T-Mobile’s amazing capabilities, including T-Priority, Starlink, 5G solutions, and innovations designed for faster checkout experiences, are creating resilience in retail operations. Learn how these technologies streamline ...
Michelle Borninkhof

Michelle Borninkhof

Chief Information Officer and Senior Vice President, Customer Satisfaction
AutoZone
John Hill

John Hill

Director, Solutions Engineering
T-Mobile For Business

How Freedom Furniture is transforming online experiences with AI

1:00pm1:30pm
Expo, Level 1, Expo Stage 1
Freedom Furniture, one of Australia's leading furniture and homeware retailers, is renowned for making beautiful things for the home available to everyone. Over the past 18 months, the company has undergone a significant transformation to their onlin ...

Inside the 2024 holiday trends that will impact retail in 2025

1:00pm1:30pm
Expo, Level 1, Expo Stage 2
The 2024 holiday season may be over, but there is still much to learn from this historic event. This session will examine the real online shopping behavior of over 1.5 billion global shoppers throughout November and December. We will dig into the big ...
Kamal Tahir

Kamal Tahir

Senior Manager, Retail Product Marketing
Salesforce

Reimagining retail with AI

1:00pm1:30pm
Expo, Level 3, Expo Stage 4
In the highly competitive and complex environment of retail, AI is changing the game. To ensure true success, retailers need to deploy AI with speed, scale, choice and trust. In this session, you'll learn how one organization has adopted a visionary ...
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Ali Niazi

MEA Customer Transformation Leader - Retail
IBM

Transforming retail with Walmart: Unlock creative excellence and hyper-personalization with unparalleled efficiency

1:00pm1:30pm
Expo, Level 3, Expo Stage 3
Walmart, the largest retailer in the world, is investing in the future by leveraging technology to enhance operations and meet evolving customer needs. In this fireside chat, David Hartman, VP of Creative at Walmart, will highlight Walmart’s remarkab ...
Hannah Elsakr

Hannah Elsakr

Founder, Firefly for Enterprise, VP, New Business Ventures
Adobe
1:00pm1:30pmFeatured Session

Supply chain 2025: Building resilience for the next era

Transform retail with AI: Elevating performance and enhancing human roles at Sam’s Club and C&A

Z to Alpha: Redefining retail for tomorrow

1:30pm2:00pm

From appetites to insights - How AI is mapping the entire customer journey

1:30pm2:00pm
Level 1, Special Events Hall, Foodservice Tech Stage
Understanding customer behavior is the key to success in today's retail and food service landscape. Join us as we discuss AI’s ability to decode the in-store customer journey, anticipate customer needs, improve loyalty, and gain valuable market intel ...

Snack attack

1:30pm2:00pm
Javits North, Level 5
Re-energize before the afternoon keynote sessions. Connect with colleagues and enjoy a snack and drink.
2:00pm2:30pm

Game changing: Culture’s influence on navigating volatility and fueling long-term growth

2:00pm2:30pm
Javits North, Level 5, SAP Theatre
Target CEO Brian Cornell and Great Place To Work CEO Michael Bush discuss the critical role of team and culture in navigating, and growing in, today's fast-evolving environment.

Leveraging AI and data to transform digital ad spend

2:00pm2:30pm
River Pavilion, ReturnPro Stage
Online ads are traditionally generated based on search terms and browsing history, with merchants paying for clicks and impressions that don’t convert. With tightened budgets and a noisy market competing for customer attention, ensuring hyper relevan ...
Helen Lin

Helen Lin

Global Chief Digital Officer
Publicis Groupe
2:00pm3:00pm
2:00pm3:00pmExhibitor Big Ideas

Accelerating retail: How can the AI adoption unlock retailers' bigger potential?

2:00pm3:00pm
Expo, Level 3, Expo Stage 3
In an era of rapid technological advancement and shifting consumer preferences, retailers are increasingly turning to AI to enhance their operational efficiency, optimize customer experiences, and drive innovation. This panel discussion will explore ...
Ran Hu

Ran Hu

Director of Strategic Business Development
NVIDIA

How to cost effectively leverage AI and cybersecurity tools to drive retail innovation

2:00pm3:00pm
Expo, Level 1, Expo Stage 2
Did you know, according to a recent threat report, about 35% of the breaches worked on last year involved business disruption, and brand damage occurred in about twice as many cases than the previous year? Changes to threat landscape such as new inte ...

Navigating Asia’s retail evolution: Harnessing AI for innovation and growth

2:00pm3:00pm
Expo, Level 1, Expo Stage 1
Discover how AI is a game changer in Asia’s fast-evolving retail market. In this session, we will delve into the emerging trends shaping the retail landscape in China and across the broader Asia region, with a particular emphasis on the transformativ ...
Jeff Fish

Jeff Fish

VP & General Manager, China
Salesforce

Salesforce Agentforce: How autonomous AI agents will redefine unified commerce

2:00pm3:00pm
Expo, Level 3, Expo Stage 4
Salesforce unveils new innovations that will redefine the industry’s notion of “unified commerce.” To power modern shopper journeys, Salesforce is launching Retail Cloud with Modern POS and Agentforce, new autonomous AI agents that work across Commer ...

Scaling success: How Colgate transformed B2B commerce with VTEX

2:00pm3:00pm
Expo, Level 3, Expo Stage 5
Dive into Colgate’s groundbreaking B2B digital transformation, powered by VTEX’s composable architecture. Learn how Colgate optimized its ecommerce platform to: Improve agility and streamline B2B operations, Drive strategic and rapid scalability acro ...

Special celebrity appearance: Meet Mary Bonnet from hit series "Selling Sunset"

2:00pm3:00pm
Special Events Hall, Level 1, WIR Oasis
Come to the WIR Oasis to meet special celebrity guest Mary Bonnet from the hit series, "Selling Sunset." Named as Variety’s 40 Most Powerful Women on Reality TV, Mary Bonnet is most notably recognized for her role on Netflix's Emmy Nominated, MTV Aw ...
2:30pm3:00pm

Three brands, one growth strategy: The power of Macy’s, Inc.’s bold new chapter

2:30pm3:00pm
Javits North, Level 5, SAP Theatre
Across its portfolio of iconic nameplates: Macy’s, Bloomingdale’s, and Bluemercury, Macy’s, Inc. is challenging the status quo, fundamentally repositioning the company, and connecting with consumers across the value spectrum. Join Tony Spring, Chairm ...
2:45pm3:15pm

Solving returns: Challenges, opportunities, and solutions

2:45pm3:15pm
River Pavilion, ReturnPro Stage
Join ReturnPro and a leading retailer to explore the multifaceted world of returns management by addressing the key challenges faced by retailers, identifying potential opportunities for improvement. In this session, attendees will gain insights into ...
Brad Harris

Brad Harris

Sr. Director Reverse Network/Circular Commerce
Walmart
Meera Bhatia

Meera Bhatia

President, TechStyleOS and COO, Fabletics
TechStyleOS, Fabletics
3:00pm3:30pm

Lacing up for success: Transforming retail experiences and deepening customer relationships with Foot Locker CEO Mary Dillon

3:00pm3:30pm
Javits North, Level 5, SAP Theatre
The retail landscape is undergoing a rapid transformation, driven by evolving customer expectations and innovative technologies. Foot Locker is at the forefront of this change with its Lace Up Plan, a strategic initiative designed to expand sneaker c ...
Mary Dillon

Mary Dillon

President & Chief Executive Officer
Foot Locker, Inc.

Transforming errands into experiences: How retailers are modernizing with foodservice

3:00pm3:30pm
Level 1, Special Events Hall, Foodservice Tech Stage
Retail isn’t just retail anymore. Customer expectations are evolving, with demands for more variety, more convenience, and more surprise and delight moments pushing the industry in exciting new directions. While this change presents big opportunities ...
3:15pm3:45pm
3:15pm3:45pmExhibitor Big Ideas

Insights from retail’s front-line experts: AI’s cycle from promise to proceeds

3:15pm3:45pm
Expo, Level 1, Expo Stage 2
Join Everseen for an engaging rapid-fire exchange featuring a panel of grocery, mass merchant, and QSR operators. Hear from these industry leaders about how they’ve tapped AI's transformative potential in asset protection, operations, and customer ex ...
Mark Ibbotson

Mark Ibbotson

Former EVP Central Operations Walmart & Senior Advisor McKinsey
McKinsey
Richard Plunkett

Richard Plunkett

Retired - Director and Practice Lead - Group Business Enablement
Woolworths Group
Kevin Reddy

Kevin Reddy

Managing Partner of Reddy Enterprises & Lead Director of NCR-Voyix Board of Directors
Reddy Enterprises

Inspired by IKEA: Redefining in-store customer journeys with AI-driven insights

3:15pm3:45pm
Expo, Level 1, Expo Stage 1
In collaboration with global brands like IKEA, Ariadne is at the forefront of redefining in-store customer journeys through real-time analytics and AI-driven insights. This session will unveil how retailers can transform in-store experiences, optimiz ...

Max Mara boosts performance and customer experience with eCommerce modernization

3:15pm3:45pm
Expo, Level 3, Expo Stage 4
Learn how Max Mara Fashion Group built a modern e-commerce platform to enable faster web transactions, increase search visibility, and improve organic traffic acquisition. In this session, you’ll hear how Max Mara addressed real-world challenges and ...
Ravi Bagal

Ravi Bagal

General Manager, Retail and Consumer Goods
Amazon Web Services
Matteo Stevani

Matteo Stevani

IT Director, Head of Retail Application & Data Platform
Max Mara Fashion Group
Luca Pelli

Luca Pelli

IT Digital Director
Max Mara Fashion Group

Revolutionizing retail: PVH's global vision to create incremental strategic value through RFID

3:15pm3:45pm
Expo, Level 3, Expo Stage 3
Join us for an engaging fireside chat as Jamie Kress, North America Sales Leader for Inventory and Digital Solutions, moderates a dynamic discussion with Tony D’Onofrio, President of Sensormatic Solutions, and Jonathan Aitken, Vice President of Globa ...
Jamie Kress

Jamie Kress

North America Sales Leader ​Inventory and Digital Solutions​
Sensormatic Solutions

Seeing is believing: Enabling a connected product journey

3:15pm3:45pm
Expo, Level 3, Expo Stage 5
Join Avery Dennison in conversation with JD Sports, a leading UK sports retailer who is rapidly expanding into new regions, such as the US. We will discuss how Avery Dennison partnered with JD Sports on their innovation journey to create connected pr ...
3:30pm4:00pm

A conversation with Doug Herrington, CEO, Worldwide Amazon Stores

3:30pm4:00pm
Javits North, Level 5, SAP Theatre
Doug Herrington, CEO of Worldwide Amazon Stores, will talk about how Amazon continues to evolve to meet the needs of customers. Herrington will share lessons he’s learned from Amazon’s successes and failures, how robots and automation are reshaping A ...
4:00pm4:30pm
4:00pm4:30pmExhibitor Big Ideas

Agents transform retail - Autonomous AI for 24/7 revenue growth

4:00pm4:30pm
Expo, Level 3, Expo Stage 4
Transform your customer experience and back-end operations with unified, agent-first commerce. Learn how adding an ai layer across your retail business turns every interaction into higher conversions and stronger customer relationships by linking the ...

AI-driven scheduling and task management: How Indigo Books transformed retail operations

4:00pm4:30pm
Expo, Level 1, Expo Stage 1
Learn how Indigo Books, Canada’s largest bookstore, transformed its scheduling and task management to enhance employee satisfaction and operational efficiency.  In this session, we will explore the impact of AI-driven demand forecasting, how to ...

Commerce in motion: Transforming the customer experience with agile innovation

4:00pm4:30pm
Expo, Level 3, Expo Stage 5
In an era where change is constant, the most successful retail brands are those that can adapt quickly and deliver exceptional customer experiences. Join BigCommerce as we explore the critical role business agility plays in enabling enterprise retail ...
Al Williams

Al Williams

Vice President, Business to Consumer
BigCommerce

Plugging the $19 billion leak on profitability: Omnichannel return fraud

4:00pm4:30pm
Expo, Level 1, Expo Stage 2
With returns fraud soaring to $19 billion in first-world countries (1), being prepared for the evolving threats of omnichannel return fraud has never been more crucial for retailers. Join Appriss Retail and Riskified for a discussion where we will ta ...

Your customers are talking, are you listening?

4:00pm4:30pm
Expo, Level 3, Expo Stage 3
Here’s something you might never have considered -- leveraging AI to enhance your product descriptions to reflect what customers are saying about your products and how they’re searching for them. This session will dive into how brands can leverage cu ...
Carl Ogden

Carl Ogden

Software Development Manager
Leatherman Tool Group
Piet Walvoord

Piet Walvoord

Director of Product - Product Information, Search & Hierarchy
1-800-Flowers
4:00pm5:00pm

Expo happy hour

4:00pm5:00pm
Expo, Levels 1 and 3
Grab a drink and explore the latest visionary retail tech in the expo.
6:00pm10:00pm

NRF Foundation Honors

6:00pm10:00pm
From the most coveted award in retail, The Visionary, to our annual List of People Shaping Retail's Future, to our scholarship recipients and RISE Up Partner of the Year, the 10th anniversary of the NRF Foundation Honors celebrates the retail profess ...

Monday, January 13

7:45am8:15am

Donut dunk

7:45am8:15am
Javits North, Level 5
Start the day off with donuts and coffee (and more) before grabbing a seat at the opening Keynote session.
8:15am9:00am

The business of authenticity: Tracee Ellis Ross on building PATTERN Beauty and empowering identity

8:15am9:00am
Javits North, Level 5, SAP Theatre
In this inspiring fireside chat, Tracee Ellis Ross, award-winning actress, producer, and CEO/founder of PATTERN Beauty, shares stories about how she created a multimillion-dollar global beauty brand that celebrates the richness of textured hair. Trac ...
Tracee Ellis Ross

Tracee Ellis Ross

Award-winning Actress, Producer and CEO/Founder of Pattern Beauty
PATTERN Beauty
9:00am9:30am

The Visionary 2025: A 40-year journey with Tommy Hilfiger and NRF President and CEO Matthew Shay

9:00am9:30am
Javits North, Level 5, SAP Theatre
Tommy Hilfiger, a fashion icon and innovator, has revolutionized global retail through his pioneering spirit and commitment to inclusivity. From launching his brand in 1985 to becoming a distinguished leader in the fashion industry, Tommy has consist ...
9:00am5:00pm
9:00am5:00pmExpo

Expo open

9:00am5:00pm
Expo, Level 1 and 3
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, ...

Foodservice Innovation Zone

9:00am5:00pm
Expo, Level 1
Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience. This area features food tech-focused booths, future-forward immersive activation ...

NRF 2025 Innovators Showcase

9:00am5:00pm
River Pavilion
Since 2017, the NRF Innovation Lab has showcased the latest and greatest in retail tech through a one-of-a-kind immersive and interactive experience. Over the past seven years, participating in the lab has evolved into much more than a traditional tr ...

Startup Hub

9:00am5:00pm
Special Events Hall, Level 1
From AI and AR to machine learning, robotics and more, the Startup Hub lets you get hands-on with new and emerging tech from the industry's best startups.

Women in Retail Oasis

9:00am5:00pm
Level 1, Special Events Hall
The Women in Retail Oasis offers a peaceful space to unwind, reconnect, and recharge. Immerse yourself in curated networking opportunities with executive leaders, gain insights from live podcast recordings and explore the inspiring community of the W ...
9:15am10:00am
9:15am10:00amExhibitor Big Ideas

GUESS: Revolutionizing Retail with Data & AI That Helps You “Look Up”

9:15am10:00am
Expo, Level 1, Expo Stage 1
In today’s omnichannel ecosystem, retail success depends on giving frontline workers the right insights at the right moment while preventing information overload. Join leaders from GUESS and MicroStrategy to learn how this premium lifestyle brand em ...

How Lowe’s leverages AI to become an agile digital retailer

9:15am10:00am
Expo, Level 3, Expo Stage 5
Lowe’s has been at the forefront of leveraging AI in major pillars of its business. From Generative AI to digital twins to computer vision, Lowe’s is using AI across their value chain to become a more agile digital retailer, optimize merchandising, a ...
Azita Martin

Azita Martin

Vice President and General Manager, Retail & CPG
NVIDIA
Randy Lack

Randy Lack

General Manager, Computer Vision, AI and Retail
Dell Technologies

Loyalty & engagement: Shift from knowing to understanding your customers

9:15am10:00am
Expo, Level 3, Expo Stage 4
How does a retailer truly understand what drives customer behavior? Customer engagement is a concept intertwined with customer loyalty. With the right tools and technology, retailers can construct compelling loyalty and rewards programs that provide ...
Antony Wildey

Antony Wildey

Vice President of Global Sales Consulting, Retail
Oracle
Tim Boggess

Tim Boggess

VP, Strategy, Innovation, Customer Experience & Store Technology
Hibbett
Lisa Bowes

Lisa Bowes

Vice President, eCommerce and Marketing Operations
ABC Fine Wine & Spirits

Rethinking retail innovation through new revenue streams

9:15am10:00am
Expo, Level 1, Expo Stage 2
Discover how the world’s top retailers are unlocking new revenue streams to stay ahead of the competition. With major shifts in the market led by digital giants like Amazon, traditional retailers are responding with bold, innovative strategies - rang ...

Revolutionizing retail: How CDPs and Generative AI are redefining customer experience

9:15am10:00am
Expo, Level 3, Expo Stage 3
In today’s rapidly evolving retail world, expectations are soaring. The combination of Customer Data Platforms (CDPs) and Generative AI is enabling retailers to deliver highly personalized experiences at scale. This fireside chat explores how CDPs, w ...
Sachin Shroff

Sachin Shroff

Vice President of CRM, Loyalty and Marketing Technology
Michaels
9:30am10:00am

Stewardship in action: How CEO Corie Barry guides Best Buy with purpose and vision

9:30am10:00am
Javits North, Level 5, SAP Theatre
Corie Barry, CEO of Best Buy, is committed to surrounding herself with people she can learn from and focusing every day on leaving things better than she found them — including Best Buy. In a fast-paced retail environment, stewardship remains key to ...
10:00am10:30am

Snack attack

10:00am10:30am
Javits North, Level 5
Stay energized for the day and connect with colleagues while enjoying a snack and drink between sessions.

The agility advantage: Enhancing commerce across channels

10:00am10:30am
River Pavilion, ReturnPro Stage
Consumers are used to shopping anytime, anywhere, whether through physical or digital channels. Every touchpoint is an opportunity for a transaction and to build customer loyalty. As a result, consumers expect a unified, seamless shopping experience ...
Dirk Hoerig

Dirk Hoerig

Co-Founder & Chief Innovation Officer
commercetools
Uman Chan

Uman Chan

Senior Director, Digital Technology
The Vitamin Shoppe
10:00am4:00pm

Headshot studio

10:00am4:00pm
Javits North, Level 5
Open to attendees with an All-Access badge. Looking to upgrade your professional image? Stop by the NRF Headshot Lounge to reserve an appointment for a free professional headshot. Spots are limited and available between 10:00am and 4:00pm Sunday t ...
10:15am10:45am
10:15am10:45amExhibitor Big Ideas

A new day for RFID: Powering retail transformation through item-level visibility

10:15am10:45am
Expo, Level 3, Expo Stage 5
Join us for a dynamic discussion exploring how recent advances in RFID technology are revolutionizing retail. Discover how unlocking item-level visibility can provide insights into your product. By assigning a unique digital identity to physical prod ...
Marshall Kay

Marshall Kay

Director, Retail Transformation Services
Avery Dennison

Driving value with AI in retail: The keys to success

10:15am10:45am
Expo, Level 3, Expo Stage 4
It’s time to go beyond the proof-of-concept stage and make AI an integral part of your organization’s DNA. But where do you start? Having the right technology foundation is essential for scaling Al in ways that drive ROI on your AI investment. In thi ...
Cari Covent

Cari Covent

Head of AI and Emerging Technology
Canadian Tire Corporation

Slack: Driving success with the work operating system for retail

10:15am10:45am
Expo, Level 3, Expo Stage 3
See how Slack, a Salesforce company, brings together people, processes, and technology into a conversational interface to help many of the world’s top retailers get work done faster. From headquarters to the point of sale, Slack equips your entire te ...
Tony Bacos

Tony Bacos

Chief Product & Technology Officer
Stitch Fix

The Tile Shop's digital transformation: Elevating e-commerce experiences with composable commerce

10:15am10:45am
Expo, Level 1, Expo Stage 2
How can a leading retailer reimagine its digital strategy to deliver exceptional customer experiences while driving measurable business growth? The Tile Shop’s journey illustrates the transformative impact of composable commerce, powered by Netlify & ...

Unlocking grocery profitability with H Mart: Leveraging marketplace integration, AI, and omnichannel innovation

10:15am10:45am
Expo, Level 1, Expo Stage 1
In this session, we’ll explore key strategies to boost profitability in the online grocery sector. Discover how marketplace integration can expand product offerings without increasing inventory costs, while AI-driven tools and omnichannel strategies ...
10:15am12:15pm

Expo tours

10:15am12:15pm
Level 1, Room 1A 03
Separate registration and additional fee required. Retailers only. Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Looking for specific products t ...
10:30am11:00am
10:30am11:00amFeatured Session

Forecasting the future: Consumer trends for 2025 and fireside chat with Rare Beauty

Making your stores irreplaceable: How retailers can survive and thrive in the replacement economy

Unmistakably Target: The power of ‘Tar-zhay’ in a competitive environment

11:00am11:30am
11:00am11:30amExhibitor Big Ideas

How Arc’teryx and PacSun are redefining unified retail

11:00am11:30am
Expo, Level 3, Expo Stage 5
Join industry leaders from Arc’teryx and PacSun as they share best practices and actionable insights on creating a seamless omnichannel shopping experience. Discover how they: • Deliver frictionless selling and personalized retail experiences. • Op ...
Joe Granato

Joe Granato

VP North American Stores & Global Retail Operations
Arc'teryx Equipment

How Stitch Fix leverages AI and the human touch to reimagine apparel shopping

11:00am11:30am
Expo, Level 1, Expo Stage 2
AI has undoubtedly reshaped retail and e-commerce, and Stitch Fix has been at the forefront of leveraging this technology since the company first launched more than a decade ago. In this fireside chat, Stitch Fix CPTO Tony Bacos will discuss how Stit ...
Neda Nia

Neda Nia

Chief Product Officer
Stibo Systems
Tony Bacos

Tony Bacos

Chief Product & Technology Officer
Stitch Fix

Retailers moving from vision to value with AI

11:00am11:30am
Expo, Level 3, Expo Stage 3
Join Google Cloud and top retail brands as they reveal how AI is transforming the industry, moving beyond pilot projects to drive real-world impact. Explore how retailers are leveraging AI for hyper-personalized customer experiences, streamlined oper ...
Carrie Tharp

Carrie Tharp

VP of Global Solutions and Industries
Google Cloud
Robert Jozic

Robert Jozic

SVP, Schwarz Media & Group Digital Strategy
Schwarz Group

Transform the shopper journey

11:00am11:30am
Expo, Level 3, Expo Stage 4
Predicting the next best action for each shopper by applying generative AI in marketing and merchandising across every touchpoint and channel.

Transition trajectory: How retail innovator Knix is conquering the in-store experience

11:00am11:30am
Expo, Level 1, Expo Stage 1
Retailers know that moving customers from DTC to an in-store experience needs to make good on the brand promise and feel personalized, seamless and unforgettable no matter where the purchase takes place - and this hinges on removing roadblocks, creat ...
Pam Sharma

Pam Sharma

Director, Talent & Organizational Development
Knix
11:00am2:00pm

Food & Drink

11:00am2:00pm
When you need a bite, check out any of these options to fill your belly. FOOD VOUCHERS Visit our Food Voucher sponsors at their booths for a FREE food voucher — a $20 value — while supplies last! Use your food voucher at a food truck off the South ...
11:20am11:50am
11:20am11:50amFeatured Session

Mastering digital personalization: Crafting unique journeys

Revitalizing retail: The store as the new experience hub with LEGO & IKEA

The value proposition around circular business models

11:30am12:00pm

From algorithms to humanization: The impact of genAI on personalization and enhanced customer understanding

11:30am12:00pm
River Pavilion, ReturnPro Stage
In 2025 and beyond, personalization will undergo a revolutionary transformation driven by advancements in generative AI. This session delves into the latest developments in how genAI is reshaping interaction with technology on a deeply personal level ...
11:45am12:15pm
11:45am12:15pmExhibitor Big Ideas

Dynamic pricing & promotions: Strategies for resilience in evolving consumer markets

11:45am12:15pm
Expo, Level 1, Expo Stage 2
This session will explore how retailers and brands can adapt pricing and promotional strategies to align with ongoing shifts in consumer behavior - including inflation, economic uncertainty, digital influence, and demand for personalization. We will ...

Estée Lauder & Opterus | When a vendor becomes a partner: Streamlining communication, innovating & growing together

11:45am12:15pm
Expo, Level 1, Expo Stage 1
Estee Lauder and Opterus will talk about the how ELC uses Opterus OPSCENTER to support 7 of their brands for communication, collaboration and task management.  The partnership, the value, and the successes.
Nicole Bain

Nicole Bain

Operations Manager, Sales & Support NA
Estée Lauder Companies Inc.

How Domino’s delivers delightful experiences from order to oven

11:45am12:15pm
Expo, Level 3, Expo Stage 3
Join us for an engaging session as we explore how the Domino’s brand transformed store operations, with ChromeOS as its secret ingredient. Hear from Michael Crumley, Manager Technology Operations, to see how Domino’s implemented a custom built applic ...
Greg Fiddes

Greg Fiddes

Director, Chrome Enterprise Software Partnerships
Google

Solving the consumer demand conundrum

11:45am12:15pm
Expo, Level 3, Expo Stage 5
From predicting inventory needs, to pricing products smartly to sell, to optimizing store shelves effectively, what are some of the newest strategies for retailers to tackle consumer demand in the most efficient way possible? That is the million-doll ...
Kim Ramsey

Kim Ramsey

Vice President Inventory Management
Family Dollar

Unlocking new paths to growth with Ulta Beauty

11:45am12:15pm
Expo, Level 3, Expo Stage 4
Discover how Ulta Beauty, the largest U.S. beauty retailer, embraces innovative business models to expand into new markets, channels, and product categories seamlessly. By leveraging advanced technology platforms integrated with AI, retailers can str ...
Inna Larson

Inna Larson

Vice President, IT Strategy, Architecture, and Planning
ULTA Beauty
12:00pm12:30pm

Food safety guaranteed: Unveiling the technology solution for FSMA204 and beyond

12:00pm12:30pm
Level 1, Special Events Hall, Foodservice Tech Stage
Think Food Safety and Traceability compliance is complicated? It is only going to get more complex as product recalls increase, supplier data is challenged, and store execution challenges persist. Think one solution cannot solve for the total challen ...
12:00pm1:00pm

Prospects and perspectives on the U.S. economy (registered press and analysts only)

12:00pm1:00pm
Press office, Level 1, 1C 03
Open to registered press and analysts only. As we turn the calendar, the economic situation in the United States represents important potential changes. There is considerable variability over what might happen in 2025 in terms of economic growth, in ...
Sarah Wolfe

Sarah Wolfe

Senior Economist & Strategist
Morgan Stanley Wealth Management
12:10pm12:40pm
12:10pm12:40pmFeatured Session

Retail future-proofing 2027 and beyond

Retail powerhouses: The Whole Foods Market story

What’s the next big tech game-changer on the retail horizon?

12:30pm1:15pm
12:30pm1:15pmExhibitor Big Ideas

Driving operational excellence at Patagonia and Whole Foods Market

12:30pm1:15pm
Expo, Level 3, Expo Stage 5
Explore how Patagonia leverages a unified HCM and workforce management platform to enhance frontline worker engagement, retention, and operational efficiency. Learn how their strategic use of technology fosters a culture of collaboration, transparenc ...
Kylie Riley

Kylie Riley

Head of Digital Solutions, HRIS, People and Culture
Patagonia

Labor planning that improves your stores, every day

12:30pm1:15pm
Expo, Level 1, Expo Stage 1
By making small, targeted improvements in shop floor productivity, retailers can directly impact key metrics like conversion rates and average transaction value (ATV). These consistent, incremental changes pave the way for significant growth - whethe ...

Selling roses: Avanade presents – the 1-800-Flowers story

12:30pm1:15pm
Expo, Level 1, Expo Stage 2
The tale of 1-800-Flowers’ success is a story of entrepreneurial spirit, innovation and commercial smarts. Join Avanade and Microsoft at NRF 2025 for a unique conversation with 1-800-Flowers Founder James F. "Jim" McCann – alongside CIO Arnold “Arnie ...
Gina Claxton

Gina Claxton

Corporate Vice President, US Retail and Consumer Goods
Microsoft

The technology behind Dollar Tree’s rapid expansion

12:30pm1:15pm
Expo, Level 3, Expo Stage 3
Dollar Tree is on a mission of bold expansion, aiming to open up to 750 new stores each year. As its footprint grows, so must its technology – scaling quickly and seamlessly to support customer transactions and real-time inventory from day one. In th ...

Unlocking unified commerce: The essential role of modern POS

12:30pm1:15pm
Expo, Level 3, Expo Stage 4
Customers expect a seamless and consistent experience across all channels, but for retailers, the stakes don’t get higher than in the store. After all you’ve invested to get the customer in the door with the right inventory and the right store associ ...
12:30pm2:30pm

Expo tours

12:30pm2:30pm
Level 1, Room 1A 03
Separate registration and additional fee required. Retailers only. Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Looking for specific products t ...
1:00pm1:30pm
1:00pm1:30pmFeatured Session

Driving a superior customer experience with brand authenticity

The customer-first hospitality playbook: A conversation with sweetgreen and Stripe

The social commerce opportunity: How brands are winning over Gen Z consumers where they live

How Aritzia uses Twilio to overcome customer engagement complexities of global retail marketing

1:00pm1:30pm
River Pavilion, ReturnPro Stage
The challenges associated with meeting modern retail customer’s expectations are widespread. Whether it’s giving customer facing teams timely context at their fingertips, meeting customers on their preferred communication channels, or adhering to the ...
Bob Mersereau

Bob Mersereau

Vice President, Retail and Concierge Technology
Aritzia

The evolution of foodservice: A session with Peter Hall, President of Away From Home at Kraft Heinz, and Dennis Hogan, CEO of Foodbuy & Compass Group Education

1:00pm1:30pm
Level 1, Special Events Hall, Foodservice Tech Stage
A discussion between one of the biggest food brands and one of the biggest foodservice companies to spotlight the role of foodservice as a key growth driver and innovation engine for organizations and the broader industry – from consumer insights to ...
Peter Hall

Peter Hall

President, Away From Home and Kraft Heinz Ingredients, North America
Kraft Heinz
1:30pm2:00pm
1:30pm2:00pmExhibitor Big Ideas

Beyond the store: Retail’s expanding footprint to meet consumer expectations

1:30pm2:00pm
Expo, Level 1, Expo Stage 2
Today, Gen Z and Millennial consumers want more from brands beyond just the products they sell – they want meaningful interaction. 79% of consumers directly interact with brands beyond using their product or service, through engagements such as conne ...
Erin Frankcombe

Erin Frankcombe

Vice President and General Manager of Amex Offers & Business Insights
American Express
Shiz Suzuki

Shiz Suzuki

Vice President, Global Brand Sponsorships and Experiential Marketing
American Express
Max Magni

Max Magni

Chief Customer and Digital Officer
Macy, Inc.
Emily Silver

Emily Silver

Senior Vice President, Chief Marketing & Athlete Experience Officer
DICK'S Sporting Goods

Climate-proofing retail: Proactively managing the opportunities and risks of weather volatility

1:30pm2:00pm
Expo, Level 1, Expo Stage 1
Weather variability is the most impactful climate-related risk retailers face, directly influencing $1 trillion of global retail sales annually. Referencing its recent white paper, the NRF will highlight how retailers can harness analytics to improve ...
Evan Gold

Evan Gold

EVP, Global Partnerships & Alliances
Planalytics Inc.
Katherine Cullen

Katherine Cullen

Vice President, Industry and Consumer Insights
National Retail Federation

Evolve your loyalty program with agents and data

1:30pm2:00pm
Expo, Level 3, Expo Stage 4
Discovery how AI, Data and Agents can help you deliver personalized loyalty programs that focus on predicting behaviors for greater experiences and ROI.

Rack Room Shoes: Walking the talk with effective task management

1:30pm2:00pm
Expo, Level 3, Expo Stage 3
In this session, Rack Room Shoes will discuss their remarkable transformation of the customer and associate experience, emphasizing the pivotal role of technology in their journey. As a leading American footwear retailer, they will share how their us ...
Kevin Tapscott

Kevin Tapscott

Sr. Director Software Solutions and Strategy
Zebra Technologies

Transforming retail with Amazon Just Walk Out: A fireside chat with GRIDSERVE Global

1:30pm2:00pm
Expo, Level 3, Expo Stage 5
Join us for a fireside chat with GRIDSERVE Global, regarding their evolution from their leading UK-based sustainable energy and EV charging business, to a global platform business created to deliver world class net zero carbon EV transport networks a ...
Toddington Harper

Toddington Harper

Founder, GRIDSERVE Global and Co-Founder and CEO of GIGATONS
GRIDSERVE Global; GIGATONS

Snack attack

1:30pm2:00pm
Javits North, Level 5
Re-energize before the afternoon keynote sessions. Connect with colleagues and enjoy a snack and drink.
2:00pm2:30pm

Reaching the new consumer: A conversation with Shopify President Harley Finkelstein, Favorite Daughter Co-founder Sara Foster and AG1 CEO Kat Cole

2:00pm2:30pm
Javits North, Level 5, SAP Theatre
Favorite Daughter was founded four years ago and has quickly become the clothing and lifestyle brand of the moment for both celebrities and fashion enthusiasts. The hypergrowth brand was co-founded by actor, podcaster and investor Sara Foster, who ha ...

Seamlessly enhancing the in-store journey with targeted technology solutions

2:00pm2:30pm
River Pavilion, ReturnPro Stage
In this session, learn how Delta Faucets is revolutionizing its in-store marketing program and integrating digital elements into meaningful shopper and associate experiences. This collaboration focuses on creating a "digital handshake," blending phys ...
Aaron Conk

Aaron Conk

Senior Merchandising and Trade Show Manager
Delta Faucet Co.
2:00pm3:00pm

Special celebrity appearance: Meet Mary Bonnet from hit series, "Selling Sunset"

2:00pm3:00pm
Special Events Hall, Level 1, WIR Oasis
Come to the WIR Oasis to meet special celebrity guest Mary Bonnet from the hit series, "Selling Sunset." Named as Variety’s 40 Most Powerful Women on Reality TV, Mary Bonnet is most notably recognized for her role on Netflix's Emmy Nominated, MTV Aw ...
2:15pm3:00pm
2:15pm3:00pmExhibitor Big Ideas

Empowering retail employees with game-changing generative AI applications

2:15pm3:00pm
Expo, Level 3, Expo Stage 5
Generative AI is revolutionizing retail, and leading companies are building powerful applications to supercharge their employees. In this session, hear from a panel of retailers who have equipped their corporate and frontline staff with generative AI ...
Mandeep Bhatia

Mandeep Bhatia

SVP, Global Digital Product & Omnichannel Innovation
Tapestry
Andrew Sun

Andrew Sun

Global Business Development, AI for Retail
NVIDIA
Oscar Mullin

Oscar Mullin

VP of Technology - Head of Cloud Services, Data & AI
Mercado Libre

Exploring The future of retail with Generative AI - Presented by Target, Google Cloud & Qualcomm Technologies

2:15pm3:00pm
Expo, Level 3, Expo Stage 3
As labor shortages persist, the need for multi-skilled employees has never been greater. Zebra Technologies is at the forefront of addressing these challenges by introducing the next level of Generative AI maturity and workflow automation. By harness ...
Art Miller

Art Miller

Vice President and Global Head of Retail IoT
Qualcomm Technologies
Yogesh Kulkarni

Yogesh Kulkarni

VP of Product and Solution Strategy, Generative AI Frontline Solutions
Zebra Technologies

Leadership in the digital age: How Circle K is transforming feedback into strategic success at the frontline

2:15pm3:00pm
Expo, Level 1, Expo Stage 2
In today’s rapid proliferation of digital tools, data, and signals, effective leadership depends on how well you close the feedback-to-action loop across your organization. Join Jennifer Karras from Circle K for an insightful discussion on leading fr ...

The Exchange transforms pricing with predictive and generative AI to better serve customers

2:15pm3:00pm
Expo, Level 3, Expo Stage 4
With a mission to serve the military community with competitively priced merchandise and goods, the Army & Air Force Exchange Services is leveraging the latest in predictive and generative AI technology to enhance their pricing capabilities and u ...
Edward Wood

Edward Wood

Vice President, Merchandise Support
Army & Air Force Exchange Services

Think differently: Building a dynamic global inventory process on an AI-native foundation

2:15pm3:00pm
Expo, Level 1, Expo Stage 1
In an era of rapid globalization and shifting consumer demands, traditional inventory processes are no longer sufficient. In this session, Think Differently: Building a Global Inventory Process on an AI-native Foundation, we will explore with Howard ...
Steven Paull

Steven Paull

Senior Vice President, Enterprise Applications at VS&Co
Victoria’s Secret & Co.
Howard Melnick

Howard Melnick

EVP, Global Chief Technology and Analytics Officer, Signet
Signet Jewelers
2:30pm3:00pm

Reaching younger consumers and accelerating global momentum: A conversation with New Balance President and CEO Joe Preston

2:30pm3:00pm
Javits North, Level 5, SAP Theatre
In an era where heritage and innovation converge, transforming a 118-year-old company into a modern powerhouse means pushing itself to think and act differently. Discover how New Balance has seized the cultural zeitgeist to resonate with rising gener ...
2:45pm3:15pm

SKIMS driving inventory accuracy with item-level RFID adoption: How to transform retail operations with proven ROI

2:45pm3:15pm
River Pavilion, ReturnPro Stage
More and more retailers have proven that item-level RFID technology delivers significant Return on Investment (ROI), inventory management daily operations, and enhanced customer experience. This panel of retailers, moderated by SML, will share how de ...
Dean Frew

Dean Frew

President, RFID Solutions Division
SML Group
3:00pm3:30pm

Differentiate to Deliver: How Sephora is Continuing to Create the Best Experience in Prestige Beauty with Sephora North America President & CEO Artemis Patrick

3:00pm3:30pm
Javits North, Level 5, SAP Theatre
In this session, hear from Sephora U.S. President & CEO Artemis Patrick as she embarks on her first-full year in the CEO role. She’ll discuss how Sephora is differentiating itself to remain the prestige beauty retailer of choice in an increasingl ...

Jack in the Box's vision for the restaurant of the future

3:00pm3:30pm
Level 1, Special Events Hall, Foodservice Tech Stage
Self-serve kiosks, personalized loyalty programs, digital menu boards, robotic fry stations: Jack in the Box is redefining employee efficiency and customer engagement in the quick-service restaurant industry. Join CTO Doug Cook as he shares how the ...
David Johnson

David Johnson

Senior Director, Enterprise Solutions Sales
Comcast Business
3:15pm3:45pm
3:15pm3:45pmExhibitor Big Ideas

Applied AI: Where demand planning technology and markdown optimization meet

3:15pm3:45pm
Expo, Level 3, Expo Stage 4
Retailers must read the market and react to changes in consumer behavior to drive loyalty with the right products and quantities in the right place at the right time at the right price. By adjusting pricing strategies and demand methodologies, compan ...
John Bible

John Bible

Senior Director of Oracle Retail Labs
Oracle

CPG and retail: Supply chain challenges in a competitive market

3:15pm3:45pm
Expo, Level 1, Expo Stage 2
CPG providers and retailers face complementary challenges reaching customers and meeting their needs. This is especially true in forecasting and fulfillment. Despite potential conflicts, data sharing is crucial. Join RSR Research and leaders from CPG ...

Tackling customer incivility: 3 approaches to support and empower your frontline associates

3:15pm3:45pm
Expo, Level 1, Expo Stage 1
Rising customer incivility is a leading stressor for frontline workers, contributing to burnout and high turnover. With over half of managers and a third of employees calling for improved conflict support, this session provides actionable insights to ...

Ulta Beauty: Revolutionizing personalization in the beauty industry

3:15pm3:45pm
Expo, Level 3, Expo Stage 3
Ulta Beauty, a leading name in the industry, has a best-in-class loyalty program which accounts for over 90% of our sales. Leveraging this extraordinary customer loyalty and the data and insights that come with it allows for Ulta Beauty to personaliz ...

Using customer-centric technology to attract and convert consumers

3:15pm3:45pm
Expo, Level 3, Expo Stage 5
In this session, you'll learn how retail and consumer goods leaders can adopt the same technology used to power the Amazon.com customer experience. Amazon will share how they are continuously developing new AI-powered tools, like visual search, digit ...
Scott Rosecrans

Scott Rosecrans

VP Generative AI Business Development for AWS
Amazon Web Services
Rajiv Mehta

Rajiv Mehta

Vice President, Search and Conversational Shopping
Amazon
4:00pm4:30pm
4:00pm4:30pmExhibitor Big Ideas

Consumer trends: Best in class strategies to overcome the price perception gap

4:00pm4:30pm
Expo, Level 3, Expo Stage 5
Retailers have a price perception problem. While inflation is cooling, consumers are still comparing prices to a pre-Covid world leading to distrust. In today’s climate, price is the single most important driver of retailer preference for shoppers. A ...
John Giaquinto

John Giaquinto

Vice President of Loyalty, Personalization, and Analytics
Rite Aid

Lead smarter, not harder: Redefining store efficiency

4:00pm4:30pm
Expo, Level 1, Expo Stage 1
Retail leaders face increasing challenges: static headcounts, high turnover, and the unrelenting pressure to deliver exceptional customer experiences. NRF Retail Voice honoree and bestselling author of Retail Pride, Ron Thurston, moderates a discussi ...
Yolanda Vega

Yolanda Vega

Director of Stores, Southeast & Central
Zadig & Voltaire

Optimizing retail operations: Real-time solutions with the SOTI ONE platform

4:00pm4:30pm
Expo, Level 3, Expo Stage 4
Join this session with SOTI to explore how the SOTI ONE Platform is revolutionizing the way businesses tackle operational challenges.  Learn how these cutting-edge solutions deliver real-time visibility, analytics, and actionable insights, allo ...
Shash Anand

Shash Anand

Senior Vice President, Product Strategy
SOTI Inc.
Tom Spoke

Tom Spoke

Director of Business Applications
Trek Bikes

Seamless connections: How Hewlett Packard Enterprise is empowering retailers through AI-powered networking

4:00pm4:30pm
Expo, Level 3, Expo Stage 3
Verizon and HPE Aruba Networking have teamed up to help retailers address the need for a modernized infrastructure that delivers secure and usable data for real-time insights, purposed for responsiveness and inspired by innovation. Join us to hear ho ...
Massimo Peselli

Massimo Peselli

Senior Vice President and Chief Revenue Officer, Global Enterprise and Public Sector
Verizon Business
Jeff Dolce

Jeff Dolce

Vice President & General Manager HPE Aruba Networking 
Hewlett Packard Enterprise

Video commerce best practices by JD Sports, Coty & Firework

4:00pm4:30pm
Expo, Level 1, Expo Stage 2
Explore the future of online shopping with Chief Digital Officer of JD Sports, Arianne Parisi and Coty’s ex-CDO Jean-Denis Mariani, in a panel hosted by Firework’s SVP of Revenue Billy Cladek and Head of Beauty Kristi Vannatter. In this session, we w ...
4:00pm5:00pm

Expo happy hour

4:00pm5:00pm
Expo, Levels 1 and 3
Grab a drink and explore the latest visionary retail tech in the expo.
5:30pm7:30pm

Retail store tour

5:30pm7:30pm
Meet at specified location
Separate registration and additional fee required. Retailers only. Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Retail Store Tours are ...
8:00pm9:30pm

Retail's Big Concert

8:00pm9:30pm
Terminal 5, 610 W 56th St.
Separate registration required. Must be 21 years or older to attend. Sign-up for the concert when you register for NRF 2025 or through the dashboard after registration has been completed. Get ready for an electrifying night of entertainment at Reta ...

Tuesday, January 14

7:45am8:30am

Donut dunk

7:45am8:30am
Javits North, Level 5
Start the day off with donuts and coffee (and more) before grabbing a seat at the opening Keynote session.
8:30am9:15am

Global economic outlook 2025 and beyond: A conversation with Goldman Sachs Chairman and CEO David Solomon

8:30am9:15am
Javits North, Level 5, SAP Theatre
Join this fireside chat to hear fresh insights from David Solomon, Chairman and CEO of Goldman Sachs, on the global economy, capital markets, the geopolitical landscape, the impact of generative AI and more. These and other macro factors point to int ...
9:00am4:00pm
9:00am4:00pmExpo

Expo open

9:00am4:00pm
Expo, Level 1 and 3
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, ...

Foodservice Innovation Zone

9:00am4:00pm
Expo, Level 1
Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience. This area features food tech-focused booths, future-forward immersive activation ...

NRF 2025 Innovators Showcase

9:00am4:00pm
River Pavilion
Since 2017, the NRF Innovation Lab has showcased the latest and greatest in retail tech through a one-of-a-kind immersive and interactive experience. Over the past seven years, participating in the lab has evolved into much more than a traditional tr ...

Startup Hub

9:00am4:00pm
Special Events Hall, Level 1
From AI and AR to machine learning, robotics and more, the Startup Hub lets you get hands-on with new and emerging tech from the industry's best startups.

Women in Retail Oasis

9:00am4:00pm
Level 1, Special Events Hall
The Women in Retail Oasis offers a peaceful space to unwind, reconnect, and recharge. Immerse yourself in curated networking opportunities with executive leaders, gain insights from live podcast recordings and explore the inspiring community of the W ...
9:15am9:45am
9:15am9:45amExhibitor Big Ideas

Achieving end-to-end product governance with stealth, real-time asset tracking

9:15am9:45am
Expo, Level 3, Expo Stage 5
Managing product integrity through every point in the supply chain is a daunting task. Threats to safety and quality come in the form of unpredictable weather patterns, environmental variance in storage conditions, and the tactics employed by Organiz ...

How payments can power both store efficiency and customer experience

9:15am9:45am
Expo, Level 1, Expo Stage 1
What tradeoffs do retailers face while delivering both a memorable customer experience and providing fast, reliable check out? Join us to learn how Estée Lauder, Patagonia and Guess strike the perfect balance between a memorable customer experience a ...
Gareth Hughes

Gareth Hughes

Executive Director of Retail Technology
Estee Lauder Companies
Holly Worst

Holly Worst

Vice President of Retail, Unified Commerce
Adyen

Orchestrating connectivity in retail: The new payment paradigm

9:15am9:45am
Expo, Level 3, Expo Stage 4
In an era where seamless omnichannel transactions are paramount, the retail industry is undergoing a transformative shift from linear payment processes to dynamic, interconnected systems. This panel will explore how intelligent payment orchestration ...

Speed, strategy & scale: Driving new market growth with GeoAI

9:15am9:45am
Expo, Level 1, Expo Stage 2
Best in class companies are using location intelligence to drive growth. Hear from industry leaders about how AI driven insights using geospatial intelligence are helping to improve efficiency and deliver real growth.

The forecast calls for “Gains”: Driving sales & profitability with weather analytics

9:15am9:45am
Expo, Level 3, Expo Stage 3
The weather is often associated with “pain” rather than “gain” for retailers. The bigger picture is that a huge, untapped opportunity (weather = $) exists for companies that use predictive weather-driven demand analytics to position the business to t ...
Joe Wright

Joe Wright

Sr. Director Integrated Business Planning
Primo Brands

Mastering the game of business and brands: A conversation with A-Rod Corp’s Alex Rodriguez and Dylan’s Candy Bar CEO Dylan Lauren

9:15am9:45am
Javits North, Level 5, SAP Theatre
Join Alex Rodriguez, Chairman and CEO of A-Rod Corp, and Dylan Lauren, Founder and CEO of Dylan’s Candy Bar, for an insightful discussion on building thriving businesses and game-changing brands through innovation and strategic partnerships. Followin ...
9:45am10:15am

Driving innovation and scaling communities around the world: A conversation with lululemon CEO Calvin McDonald

9:45am10:15am
Javits North, Level 5, SAP Theatre
In today’s fast-evolving global retail landscape, consumer preferences are constantly shifting, and the operating environment has never been more complex. lululemon continues to adapt and compete by innovating for the unmet needs of its guests, lever ...
Sara Eisen

Sara Eisen

CNBC “Squawk on the Street” & “Money Movers” Co-Anchor
CNBC
10:00am10:30am

The seamless shopping shift: Balancing risk and growth in evolving retail transactions

10:00am10:30am
River Pavilion, ReturnPro Stage
Customers expect a seamless shopping experience that involves a smooth, integrated experience across all platforms. However, new touchpoints and expanded payment methods often introduce risk and increase friction with customers. This panel with Visa ...
Bill Serino

Bill Serino

SVP of North America Value Added Services
Visa, Inc.
10:00am4:00pm

Headshot studio

10:00am4:00pm
Javits North, Level 5
Open to attendees with an All-Access badge. Looking to upgrade your professional image? Stop by the NRF Headshot Lounge to reserve an appointment for a free professional headshot. Spots are limited and available between 10:00am and 4:00pm Sunday t ...
10:15am10:30am

Snack attack

10:15am10:30am
Javits North, Level 5
Stay energized for the day and connect with colleagues while enjoying a snack and drink between sessions.
10:15am11:00am
10:15am11:00amExhibitor Big Ideas

Better training, better results: A look at Zipline's new L&D solution

10:15am11:00am
Expo, Level 1, Expo Stage 1
Join a panel of industry-leading retailers as they discuss how Zipline’s Learning solution has transformed their approach to employee training. Learn why they turned to Zipline, what made the rollout a success, and how streamlined learning has driven ...

Future of retail intelligence: 10 AI trends shaping 2025 and beyond

10:15am11:00am
Expo, Level 3, Expo Stage 5
Be the first to access exclusive insights as Deborah Weinswig, CEO and Founder of Coresight Research reveals findings from Coresight’s highly anticipated "10 Trends in Artificial Intelligence for 2025" report. This session will uncover how AI innovat ...

Powering retail efficiency & employee experience with smart technology

10:15am11:00am
Expo, Level 3, Expo Stage 3
To deliver exceptional experiences to customers, convenience stores need to ensure that operations are running seamlessly and employees have the tools they need to thrive. Increasingly store operations and employee experiences are being powered by a ...
Tyler Grubbs

Tyler Grubbs

Executive Director of Digital & Store Technology
RaceTrac

Tomorrow’s retail: Innovating today to ensure your business is ready for the future

10:15am11:00am
Expo, Level 3, Expo Stage 4
In an era of rapid technical advancements, the future of retail continues to be transformed by innovations such as AI, RFID, and IoT. This session will explore the evolving landscape focusing on how unified commerce strategies and data-driven insight ...
Gareth Hughes

Gareth Hughes

Executive Director of Retail Technology
Estee Lauder Companies
Ran Hu

Ran Hu

Director of Strategic Business Development
NVIDIA

Transforming rural communities with AI and legendary customer experiences

10:15am11:00am
Expo, Level 1, Expo Stage 2
Retailers are becoming more agile, driven by the goal of fundamentally transforming consumer experiences through innovative technology, personalized services, and streamlined operations. Join us for an interactive session to delve into the extraordin ...
Vijay Alagarasan

Vijay Alagarasan

Vice President of Digital and Customer Facing Engineering
Tractor Supply Company
Girish Dhaneshwar

Girish Dhaneshwar

Global Consulting Practice Leader - Retail, Consumer Goods, Travel and Hospitality
Cognizant
10:15am12:15pm

Expo tours

10:15am12:15pm
Level 1, Room 1A 03
Separate registration and additional fee required. Retailers only. Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Looking for specific products t ...
10:30am11:00am
10:30am11:00amFeatured Session

A new era of wellness: The connection between community & well-being

From black and white to color: How retail media networks are navigating the off-site revolution

How do stores compete in a world of same-day super speed?

10:30am1:30pm

VC startup meetups

10:30am1:30pm
River Pavilion
Pre-registration required. VC and Startup collaborations begin here. NRF will match innovative startups and investors for one-on-one meetings. Participating startups will be sourced from the NRF 2025 Innovators Showcase and Startup Hub. ...
11:00am11:30am

AI-driven innovation: Redefining in-store real-time interaction

11:00am11:30am
River Pavilion, ReturnPro Stage
Learn how artificial intelligence (AI) is transforming the in-store shopping experience through real-time interactions. AI allows brands to personalize and optimize every moment of the customer journey, supporting sales and replenishment decisions in ...

Modernizing a legacy brand through retail marketing technology: How Del Monte Foods and Instacart leveraged innovation to engage and drive growth with younger consumers

11:00am11:30am
Level 1, Special Events Hall, Foodservice Tech Stage
Jamie Decker, VP Omni Activation of Del Monte Foods, and Ryan Garvey, Head of Midmarket Sales at Instacart, will explore how marketing and retail innovation is reshaping the way they market to Millennial and Gen Z audiences. As the leader in the Pack ...
11:20am11:50am
11:20am11:50amFeatured Session

Global retail innovation: Get inspired by Foot Locker and other global brand trailblazers

Point-counterpoint: An animated face-off between two tech titans

11:30am12:30pm
11:30am12:30pmExhibitor Big Ideas

From chaos to control: The ongoing evolution of RFID in retail

11:30am12:30pm
Expo, Level 3, Expo Stage 3
As retail innovation accelerates, access to precise, real-time data has become more than a competitive edge - it’s essential for success. Join us for an insightful fireside chat with trailblazers from leading global brands as they share how RFID tech ...
Simon Smit

Simon Smit

Head of Cross Channel Customer Experience Evolution
On

How robotics is shaping the future of Ulta Beauty's retail supply chain operations

11:30am12:30pm
Expo, Level 1, Expo Stage 2
Discover how Ulta Beauty, the largest beauty retailer in the U.S., increased productivity and enhanced employee well-being through innovative automation solutions. With the mission to improve efficiency and accuracy in picking operations, Ulta Beauty ...
Vered Tomlak

Vered Tomlak

Senior Director, Marketing Programs
Locus Robotics
Heather Lane

Heather Lane

Vice President, Supply Chain Strategy and Systems
ULTA Beauty

Michaels 6 strategies for operational excellence during peak season

11:30am12:30pm
Expo, Level 1, Expo Stage 1
Does peak season fill your store operations team with dread instead of holiday cheer? Transform that anxiety into your biggest opportunity. See how Michaels, with 1,350+ stores and 40,000 employees, leverages technology from partners like YOOBIC to t ...
Tiffany Reese

Tiffany Reese

Director, Workload & Communications
Michaels Stores, Inc.

The future of AI in retail

11:30am12:30pm
Expo, Level 3, Expo Stage 4
The future of AI is at the Edge, where data generation is booming. As more data is generated at the Edge, it’s essential to equip our customers and partners with the right solutions to help their businesses thrive. Sustainability, environmental, form ...

Turning guest checkout from liability to revenue driver

11:30am12:30pm
Expo, Level 3, Expo Stage 5
Guest checkout is a friction-filled experience that leads to as high an abandon-rate as it does conversions – but consumers prefer it. New accelerated guest checkout experiences transform it into one that speeds shoppers to check out in about two min ...
11:30am1:30pm

Food & Drink

11:30am1:30pm
When you need a bite, check out any of these options to fill your belly. FOOD VOUCHERS Visit our Food Voucher sponsors at their booths for a FREE food voucher — a $20 value — while supplies last! Use your food voucher at a food truck off the South ...
12:00pm12:30pm
12:00pm12:30pmFeatured Session

Appetite for change: How retailers and restaurants are evolving with customer trends

Artificial intelligence and humans: Five ways AI will make retail more personal, not less

Enhancing the Associate & Customer Experiences at Walmart with Store Digitalization

12:00pm12:30pm
River Pavilion, ReturnPro Stage
Discover how Walmart is leveraging cutting-edge digital shelf systems and labels (DSLs) to enhance the associate and customer experience, as they shop both instore and online. Hear firsthand about the program’s success and Walmart’s vision for expand ...
Cedric Clark

Cedric Clark

Executive Vice President, Walmart Stores U.S.
Walmart
12:00pm1:00pm

Consumer outlook 2025 (registered press and analysts only)

12:00pm1:00pm
Press office, Level 1, 1C 03
Open to registered press and analysts only. While factors such as inflation and higher interest rates continued to weigh on consumers’ minds in 2024, shoppers demonstrated they still had the willingness and ability to spend on essential categories a ...
Katherine Cullen

Katherine Cullen

Vice President, Industry and Consumer Insights
National Retail Federation
Timothy Fehr

Timothy Fehr

Chief Operating Officer
Happy Returns, a UPS Company
1:00pm1:30pm

JCPenney teams up with tech leaders to revolutionize the shopping experience

1:00pm1:30pm
River Pavilion, ReturnPro Stage
JCPenney collaborates with leading industry strategists and tech innovators to outline key changes in the customer journey, driving pivotal shifts in the retail shopping experience. This collaboration focuses on integrating cutting-edge technology an ...
Irfan Butt

Irfan Butt

Director - Customer Experience Technology
JCPenney

Snack attack

1:00pm1:30pm
Javits North, Level 5
Re-energize before the afternoon keynote sessions. Connect with colleagues and enjoy a snack and drink.
1:00pm1:45pm
1:00pm1:45pmExhibitor Big Ideas

AI simplified: A modern approach to profit-optimized retail planning

1:00pm1:45pm
Expo, Level 3, Expo Stage 3
Retail is navigating unprecedented challenges amid today’s rapidly shifting technology landscape. The emergence of AI, fluctuating consumer demand, frequent promotions, and the complexities of managing seasonal stock require innovative, data-driven s ...

Clear vision, seamless execution: The secret behind one retailer's store growth

1:00pm1:45pm
Expo, Level 1, Expo Stage 1
Since partnering with Zipline in 2019, Warby Parker has more than doubled its store count, scaling from 120 to 270+ locations. Join Melissa Wong, CEO of Zipline, and Warby Parker’s Director of Retail Communications and Training as they discuss how ef ...

Driving workforce engagement and efficiency – Insights from MattressFirm, FiveBelow, and Coach

1:00pm1:45pm
Expo, Level 3, Expo Stage 4
Explore how Legion customers Coach, FiveBelow, and Mattress Firm maximize labor efficiency and employee engagement simultaneously through intelligent, automated, and employee-centric workforce management. Discover how they empower their frontline tea ...

Elevate your data strategy in an ever-evolving market

1:00pm1:45pm
Expo, Level 3, Expo Stage 5
In this executive panel, we will explore how successful retailers around the globe are setting their data foundation and driving business growth through innovative use cases. Attendees will hear examples from leading retailers that have leveraged Sno ...
Paul Bucalo

Paul Bucalo

Sr. Director Digital & Marketing Engineering
Dollar General

Enhancing customer experiences through digital innovation at America’s department store

1:00pm1:45pm
Expo, Level 1, Expo Stage 2
It's not a surprise that the line between in-person and digital experiences has become increasingly blurred. In a retail environment where 86% of consumers frequently switch between shopping channels, the necessity for a robust omnichannel strategy h ...
Rahul Sanghoi

Rahul Sanghoi

Vice President Supply Chain and Merchandising Technology
Macy's
1:30pm2:00pm

The future of fashion: Innovation and impact with Rent the Runway

1:30pm2:00pm
Javits North, Level 5, SAP Theatre
Join Jennifer Hyman, Co-founder and CEO of Rent the Runway, for a candid fireside chat exploring the company’s disruptive path in the fashion industry. Jennifer will share her experiences in building a company that transformed how consumers approach ...
2:00pm2:30pm

Building a lifestyle brand: Pacsun’s vision for the next generation

2:00pm2:30pm
Javits North, Level 5, SAP Theatre
Join Brie Olson, CEO of Pacsun, for an engaging fireside chat about leading a lifestyle brand that resonates with youth culture. Brie will discuss how Pacsun stays ahead of trends, curating a brand experience that blends fashion, community and social ...
2:00pm2:30pmExhibitor Big Ideas

Digital transformation boosts sales 30% for leading menswear brand

2:00pm2:30pm
Expo, Level 3, Expo Stage 4
Psycho Bunny was growing. But their tech stack couldn’t keep up. It was time for a change. They chose to do a full digital transformation, replacing their order management system (Fluent Order Management), warehouse management system, commerce (Shopi ...

Know your customers like never before: Harnessing computer vision for in-store intelligence

2:00pm2:30pm
Expo, Level 1, Expo Stage 2
Join Bjoern Petersen, CEO of StrataVision, as he discusses the challenges retailers face in truly understanding their customers' behaviors and decisions in physical stores. In this session, Bjoern will be joined by retail executives to explore the ne ...

Revolutionizing retail with video AI: How cutting-edge insights drive success in brick-and-mortar stores

2:00pm2:30pm
Expo, Level 1, Expo Stage 1
In this 30-minute session at NRF 2025, hear from Dragonfruit AI and a leading retail partner on how video AI is transforming in-store operations. Discover actionable insights on boosting customer experience, improving loss prevention, and optimizing ...

The roadmap to analytics-enabled retail planning

2:00pm2:30pm
Expo, Level 3, Expo Stage 3
Join us for a dynamic 30-minute fireside chat featuring a leading retailer as they share their insights on analytics-enabled retail planning. Discover how data-driven strategies are transforming assortment and commercial planning, enhancing customer ...
Lindsay DiPietro

Lindsay DiPietro

Senior Director of Retail Product Management, Supply Chain Applications
Anaplan

Simplifying store ops: From data overload to real results with Quorso & Tractor Supply Company

2:00pm2:30pm
River Pavilion, ReturnPro Stage
The session will explore the current state of store operations and the overload that store leaders face in terms of reports, emails, and dashboards. Recent findings from work with world leading retailers indicate that store managers receive more than ...
2:30pm3:00pm

Global retail trends: Why the human touch is key to leveraging the full potential of AI

2:30pm3:00pm
Javits North, Level 5, SAP Theatre
While AI tools are now essential to business success, they don’t tell the whole story. Business futurist Kate Ancketill, CEO of GDR Creative Intelligence, will explore how retailers are perfectly positioned to deliver convergence between technology a ...
2:45pm3:15pm
2:45pm3:15pmExhibitor Big Ideas

Accelerating revenue growth with secure, frictionless login experiences

2:45pm3:15pm
Expo, Level 3, Expo Stage 3
Complicated registration and login flows are a top reason for cart abandonment. But what if there was a way to streamline these processes without compromising data security? And what if logins could capture zero-party customer data to provide hyper-p ...
Joe Frisk

Joe Frisk

Vice President and Chief Information Security Officer (CISO)
Dine Brands Global

Gain an edge by adding 5G flexibility to your retail tech shopping list

2:45pm3:15pm
Expo, Level 3, Expo Stage 5
Want to ensure your new store locations are up and running on Day 1, and then every day after that?  What about hearing how retailers are leveraging cellular connectivity to improve customer engagement and enhance operation efficiency? Join this ...

Taming the storm: Leveraging AI and weather analytics to transform challenging weather into surging sales

2:45pm3:15pm
Expo, Level 3, Expo Stage 4
Beyond the economy, weather stands as the second most influential factor shaping consumer behavior, impacting everything from dining preferences to purchasing habits. In fact, weather has a significant impact on up to $1 trillion in global retail spe ...
Mark Gibbas

Mark Gibbas

Head of B2B Analytics Solutions & Services
Pelmorex
Andrew Moore

Andrew Moore

Director, Digital
Service Inspired Restaurants (SIR Corp)

The supply chain revolution: Can your organization succeed in the age of AI?

2:45pm3:15pm
Expo, Level 1, Expo Stage 2
In today’s rapidly shifting retail landscape, AI and connected data are the driving forces behind a revolutionary shift in supply chain management. As retailers face increasing pressure to stay competitive and drive value and efficiency, the ability ...
Nik Haggerty

Nik Haggerty

Head of Retail, Supply Chain & ERP Technology
Chalhoub Group
5:30pm7:30pm

Retail store tour

5:30pm7:30pm
Meet at specified location
Separate registration and additional fee required. Retailers only. Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed. Retail Store Tours are ...