Max
Willens
Senior Analyst, Ads and Media
EMARKETER
Max Willens is a senior analyst on EMARKETER’s ads and media desk. His coverage areas include retail media, paid social, affiliate marketing and genAI. His analyses and commentary have appeared in publications including the Bloomberg, BBC, Reuters and The Associated Press. Prior to joining EMARKETER, he served as the senior editor of research and features at Digiday.