Brad Haczynski

Brad Haczynski
Brad Haczynski
SVP and General Manager, Mobile eXperience (MX)
Samsung Electronics America
Brad Haczynski is the Senior Vice President and General Manager of the Mobile eXperience (MX) Division at Samsung Electronics America, based in Plano, TX. His team is responsible for driving the revenue growth for mobile products including phones, tablets, PCs, and wearables in SMB and enterprise markets.

Brad’s tenacity and drive has led him to emerge as an industry global sales leader with a broad spectrum of U.S., European, and Asia Pacific working experiences. Prior to Samsung, Brad had an impressive 21-year tenure at Intel where he held a multitude of roles which enabled Brad to accrue leadership expertise across Intel’s entire technology portfolio, including PCs, IoT/Edge Devices, Enterprise Networking, 5G Mobile Communications, Edge Computing, Storage, Enterprise, and Cloud Computing. In his most recent role, prior to joining Samsung, Brad was the VP/GM of Network + Edge (NEX) global sales and marketing at Intel. In this role, he led the team to a record revenue of $8.8B (11% YoY growth) in 2022. Brad and team deployed B2B industry vertical expertise to focus on transformational technology use cases, developed outcome based selling methodologies, deployed a robust partner ecosystem value exchange and drove strong discipline around opportunity management.

Brad also has a track record and reputation for building high performance teams as an approachable, authentic people centric leader. Known for his infectious passion, he values curiosity, communication, collaboration, and positive energy to inspire teams to deliver world class results.

Brad earned a bachelor’s degree in Computer Engineering from the University of South Florida.

Speaking in:

Sunday
January 12
11:00 am11:30 am
River Pavilion, ReturnPro Stage
Join Samsung and Dick’s Sporting Goods as they explore the transformative journey of experiential retail.  Discover how innovation, AI and strategic partnerships have redefined the retail landscape, creating unique, impactful experiences that engage both customers and employees like never before.