Ron Thurston

Co-Founder

OSSY

Ron Thurston's life mission is to celebrate, elevate, and empower the people and spirit of the retail industry.

With over three decades of leading retail stores and operations for top American brands like Gap, West Elm, Apple, Tory Burch, Bonobos, and Saint Laurent, Ron has honed an extensive skill set in retail strategy, management, and innovation.

As the best-selling author of RETAIL PRIDE, Ron inspires retail professionals to embrace their unique career paths. He also hosts the FRONTLINE FRIDAYS podcast, presented by YOOBIC.

Speaking in:

Sunday

January 12

1:00 pm–1:30 pm

Expo, Level 3, Expo Stage 5

Empowering retail teams: Connectivity beyond the storefront

This session dives into how T-Mobile’s amazing capabilities, including T-Priority, Starlink, 5G solutions, and innovations designed for faster checkout experiences, are creating resilience in retail operations. Learn how these technologies streamline workflows, enhance team communication, and help ensure seamless execution during critical moments. Hear from T-Mobile’s Emergency Response Team and… Read more

Monday

January 13

4:00 pm–4:30 pm

Expo, Level 1, Expo Stage 1

Lead smarter, not harder: Redefining store efficiency

Retail leaders face increasing challenges: static headcounts, high turnover, and the unrelenting pressure to deliver exceptional customer experiences. NRF Retail Voice honoree and bestselling author of Retail Pride, Ron Thurston, moderates a discussion with retail executives sharing their strategies for driving efficiency in field leadership. From streamlining operations to engaging lean teams… Read more

Friday

January 10

7:00 am–7:30 am

NRF Influencer Program