Separate registration required

Friday
May 30
12:20 pm–12:20 pm
Gotham Hall

Vendors in Partnership (VIP) Awards

Celebrating innovation, empathy & excellence among the retail solution provider community

Join senior retail leaders and partners at New York's Gotham Hall for this celebration and exclusive awards event, where you’ll experience new connections and inspiration to power you through Retail’s biggest week. For more information, click here.
Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Pre-show mixer

Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Presentation and panel: Transitioning from a merchant to a media mindset, featuring Quentin George, Partner, McKinsey & Company and Omer Gajial, EVP Chief Merchandising and Digital Officer for Albertsons Companies

Presentation and Panel: Transitioning from a Merchant to a Media Mindset

Hosted by Quentin George, Partner, McKinsey & Company

Quentin George is a thought leader in digital transformation and media strategy, known for guiding companies through complex changes to drive growth. At McKinsey, he helps major brands and retailers navigate the evolving landscape of commerce, digital, and in-store media, making him the perfect host for this discussion on retail media's next frontier.

Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Retailer keynote presentation: Retail media as an organizational principle - The Costco Advantage, featuring Mark Williamson, AVP Retail Media, Costco

Mark Williamson, AVP of Retail Media at Costco, will share how Costco is poised to transform the retail media landscape. The presentation will address the company's unique advantages, including its trusted membership model, differentiated organizational philosophy, strong supplier partnerships, and valuable first-party data, which provide a powerful platform for targeted advertising and meaningful customer engagement across physical and digital channels.
Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Retail change maker interview: Mark Williamson, AVP Retail Media, Costco interviewed by Sarah Marzano, Principal Analyst - Retail Media at EMARKETER

Following the presentation, there will be a discussion between Sarah Marzano, Principal Analyst at EMARKETER, and Mr. Williamson. Topics include Costco's marketing approach, vendor and merchant alignment around RMN value and goals, strategic RMN initiatives across all channels, in-warehouse media strategy, and the fundamental Costco Advantage - which positions Costco as a powerful force in the Retail Media Network Ecosystem.
Friday
May 30
12:19 pm–12:19 pm
Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
12:19 pm–12:19 pm
Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.

Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Retailers get real: How Carrefour sees the in-store RMN opportunity, featuring Alexis Marcombe, Global CEO of Unlimitail (Publicis & Carrefour) and Daniel Knapp, Chief Economist at IAB Europe

Join Alexis Marcombe, CEO of Unlimitail, a joint venture between Carrefour and Publicis Groupe, and Daniel Knapp of IAB Europe, as they discuss the Carrefour in-store retail media network strategy, focusing on the key markets of France and Brazil. Discussing the adaptation of in-store media to regional consumer behaviors, digitizing stores, and identifying the most impactful and profitable digital surfaces, they will also explore metrics for measuring success, applying online marketing fundamentals to physical stores, and the role of non-endemic advertising.

Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Morning break

Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Presentation: Retail or media - Strategic Turning Point, presented by Robert Jozic, SVP Schwarz Media & Group Digital Strategy, Schwarz Group

Presentation: Retail or Media - Strategic Turning Point

The Schwarz Group is one of the world's largest retail companies, headquartered in, Germany, operates two major supermarket chains: Lidl, a global discount supermarket, and Kaufland, a hypermarket chain. With over 13,500 stores in more than 30 countries, the group is a significant player in the global retail market.

Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Fireside: Retail or media - Strategic Turning Point with Robert Jozic, Schwarz Group, George Ivie, Media Rating Council, and Chuck Billups, PRN

The panel, featuring top brands and George Ivie from MRC, dives into how retail media is shaking up the media game. They break down whether features like CPA and full-funnel incrementality are really delivering value—and if brands are using them. Panelists push the idea that merging in-store media with broader strategies isn’t just smart, it’s crucial, with real benefits up for grabs.
Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Presentation: In-store RMN: Expect the unexpected, 2025 market and M&A analysis, featuring Mark Boidman, Partner, Head of Global Media at Solomon Partners

Mark Boidman, Partner Head of Global Media at Soloman Partners, will delve into the rapidly evolving landscape of retail media, where traditional boundaries are blurring, and unexpected alliances and acquisitions are reshaping the industry. Drawing insights from recent M&A activity, the presentation will highlight key trends, potential opportunities, and the implications of unexpected partnerships, providing attendees with actionable insights for navigating the dynamic retail media landscape of 2025.
Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Lunch

Friday
May 30
12:19 pm–12:19 pm
Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Panel: Brands Get Real: In Store RMN - Performance Media, Upper Funnel, or Both? Moderated by Lauren Johnson, Adweek, with Mike Sallette, Danone North America, Rachel Lawson, Mondelez International, Tijmen Willems, PRN, a STRATACACHE Company

While in-store media reaches a large group of shoppers at the moment-of-truth, it's not a traditional mass media. To commit to investing large media budgets in store, brands need in-store campaigns to deliver insights and results. Through case studies with Brands and Retailers, the panel will discuss successful in-store campaigns and in-store media KPIs, as well as uncover how the rules of brand and retailer engagement are being rewritten by the RMN ecosystem.
Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Panel: Powering the CTV/RMN flywheel, moderated by Chris Riegel, Founder and CEO of STRATACACHE with Jayesh Rajdev, Controller of Advanced Advertising, ITV and Lindsay Pullins, Director of Ad Revenue Partnerships, Roku

As more brands leverage RMNs to activate shopper insights across CTV, marketers gain unprecedented opportunities to tailor messaging and measure campaign success across both in-store and at-home environments. But what does this seamless integration look like in practice? How can insights gathered from shoppers in the physical store fuel more personalized and impactful CTV ads that reach audiences on the sofa?
Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Panel discussion with industry leaders: Unlocking the power of retail media measurement, moderated by Manolo Almagro, Publicis Sapient and featuring Nik Rochnik, Albertsons Companies, Kelly Torgeson, Walgreens Advertising Group, and Ben Reynolds, Walkbase

Discover how to leverage cutting-edge metrics to showcase the unique value of your retail environment and audience to advertisers, illustrating how in-store media captures engaged customers at key decision-making moments. Learn to evolve from basic metrics to sophisticated person-level and multi-touch attribution models, delivering precise insights into ad performance and its impact on sales. This panel will deliver insights for those looking to elevate their retail media strategy and drive measurable results.
Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Global playbook for in-store retail media: Lessons from the worldwide leaders and innovators, featuring Patricia Grundmann, OBI First Media Group; Christian Raveaux, REWE Group; Aline Garza Heiras, Walmart Connect Mexico, and Sean Crawford, SMG

This panel will provide a snapshot of in-store retail media innovation in select Global Markets, including the United States, Europe and Latin America, discussing which markets are leading the way in deployment, measurement and monetization. With both sides of the Atlantic looking to each other for best practices, the discussion will highlight successful in-store strategies that have captured advertiser attention and investment, while also addressing common missteps seen across regions.
Friday
May 30
12:19 pm–12:19 pm
Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
12:19 pm–12:19 pm
Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Afternoon break

Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Retail media storming the store: How RMNs are bringing their competitive differentiation to physical stores, with Michael Krans, Macy's Media Network and Brendan Rodgers, CVS Media Exchange (CMX), moderated by Alicia Esposito, Retail TouchPoints

This panel will showcase how retailers representing different categories are bringing retail media into their physical stores. U.S. operators will outline the value drivers of their RMNs, the new and emerging opportunities of in-store activation and how they’re thinking about creative execution and measurement to create a holistic picture of retail media performance.
Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Recap discussion: Learning to swim

Mr. Riegel and Mr. Murray reflect on the key insights from the day.
Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Final thoughts

Friday
May 30
12:22 pm–12:22 pm
Pier 60, 60 Chelsea Piers, New York, NY 10011

Happy hour

Friday
May 30
12:19 pm–12:19 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
12:19 pm–12:19 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
12:19 pm–12:19 pm

NRF Foundation Honors

From the most coveted award in retail, The Visionary, to our annual List of People Shaping Retail's Future, to our scholarship recipients and RISE Up Partner of the Year, the 10th anniversary of the NRF Foundation Honors celebrates the retail professionals who are sparking innovation and inspiring incredible change. Donating to the NRF Foundation guarantees your company’s invitation to the NRF Foundation Honors – our biggest stage for telling the story of how retail builds extraordinary careers.
Friday
May 30
12:19 pm–12:19 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
12:19 pm–12:19 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
12:19 pm–12:19 pm
Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
12:17 pm–12:17 pm
Terminal 5, 610 W 56th St.

Retail's Big Concert

Separate registration required. Must be 21 years or older to attend.

Sign-up for the concert when you register for NRF 2025 or through the dashboard after registration has been completed.

Get ready for an electrifying night of entertainment at Retail’s Big Concert! Join us January 13 at Terminal 5 for an unforgettable performance by Flo Rida with an opening set by DJ Pauly D. Your ticket includes a collectable concert t-shirt (while supplies last) and return shuttle service to Times Square.

Friday
May 30
12:19 pm–12:19 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
12:17 pm–12:17 pm
River Pavilion

VC startup meetups

Pre-registration required.

VC and Startup collaborations begin here. NRF will match innovative startups and investors for one-on-one meetings. Participating startups will be sourced from the NRF 2025 Innovators Showcase and Startup Hub.

Friday
May 30
12:19 pm–12:19 pm
Meet at specified location

Retail store tour

Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.