Yara
Daher
Retail Media Consultant
IAB Europe
Yara Daher is a retail media network pioneer, having shaped some of the industry’s earliest RMN successes while at HookLogic (acquired by Criteo).
Based in London, Yara joined HookLogic in 2014 and was instrumental in developing and launching RMNs for Walmart, Target, Best Buy and other major retailers. She later became head of retail partnerships in the U.S. at Criteo and led retail media for the company in Brazil.
More recently, Yara guided a portfolio of European startups in retail media, including the launches of MikMak and Symbiosys. Currently, Yara leads the Retail Media Standards Committee for the IAB in Europe, the Middle East and Africa. She earned a B.A. degree from the University of Southern California and an MBA from Columbia University in New York.
Based in London, Yara joined HookLogic in 2014 and was instrumental in developing and launching RMNs for Walmart, Target, Best Buy and other major retailers. She later became head of retail partnerships in the U.S. at Criteo and led retail media for the company in Brazil.
More recently, Yara guided a portfolio of European startups in retail media, including the launches of MikMak and Symbiosys. Currently, Yara leads the Retail Media Standards Committee for the IAB in Europe, the Middle East and Africa. She earned a B.A. degree from the University of Southern California and an MBA from Columbia University in New York.