Celeste Mussio

Head of Global Sales, Weather Insights

Pelmorex

Celeste Mussio built an 18-year career in martech, specializing in addressable audiences and data-driven solutions. As the leader of the Enterprise Solutions team at The Weather Network, Celeste drives the adoption of analytics-grade weather data and solutions among businesses. By empowering clients with actionable insights, Celeste helps them not only navigate but also capitalize on the challenges and opportunities presented by our changing climate.

Speaking in:

Tuesday

January 14

2:45 pm–3:15 pm

Expo, Level 3, Expo Stage 4

Taming the storm: Leveraging AI and weather analytics to transform challenging weather into surging sales

Beyond the economy, weather stands as the second most influential factor shaping consumer behavior, impacting everything from dining preferences to purchasing habits. In fact, weather has a significant impact on up to $1 trillion in global retail spending annually.

By leveraging the right tools and insights, retailers can implement straightforward yet impactful strategies to leverage… Read more