Michael
Puffer
Senior Director Loyalty Business Consulting
Salesforce
Michael is a leading expert in loyalty solutions and strategy. He's spent the last 15 years designing, launching, and transforming loyalty programs for some of the world's best brands. As a product leader, principal consultant, and a practice lead, he's guided 100's of clients across all industries on their loyalty journeys and is passionate about helping brands innovate and reach their full potential in loyalty.