Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Sad you missed out on the Studio 54 or Breakin’ eras? Come to the Marriott Marquis in Times Square for the NRF 2025 Opening Party, where we recreate iconic times of New York City over two levels. Want to disco like Tony Manero? We got you. Want to wear your parachute pants and pop and lock like Turbo? Come see about us. Celebrate your time in New York City with networking, food, fun and activations for all the senses.
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.
Open to attendees with an All-Access badge.
Looking to upgrade your professional image? Stop by the NRF Headshot Studio to reserve your appointment for a free professional headshot.
Spots are limited and available between 10:00am and 4:00pm Sunday through Tuesday.
In today’s competitive eCommerce landscape, retailers and brands constantly seek smart growth accelerators that won't break the bank or disrupt the business.
In this session, moderated by Ken Pilot, you’ll hear from three retailers that successfully use the power of the crowd - aka social proof - to elevate customer engagement and significantly boost conversion rates.
The panel will share real-life examples to uncover how social proof influences shopping behavior and give first-hand insights on the ease of implementation, time to results, and ROI of social proof.
More often than not, retailers check out at check out. Many brands struggle with fragmented communication, operational inefficiencies, and missed revenue opportunities due to a lack of strategic focus on this critical stage of the customer journey.
Today, your brand is your content. In a world where consumers seek to be entertained, how can retailers and brands innovate, spark excitement and drive purchasing? We’ll chat with the experts and explore how they’re telling brand stories with purpose, personality and plenty of panache.
Exploring the latest trends and innovations in retail store design, focusing on aesthetics, functionality, and customer experience. Join us for a virtual tour of new NYC shops with a spotlight on design.
Join us for an exclusive session featuring Wayfair's head of Physical Retail Tech & Supply Chain Engineering, Kevin O'Riordan and Tote's Founder and CEO, Shyam Rao, as they explore how modern technology is revolutionizing physical retail to drive more omnichannel purchases.
Go beyond the hype! Discover how AI and automation are transforming the retail industry, with real success stories and a special focus on:
-Transforming the work of HR and Finance to deliver the best employee and new hire experience
-Revolutionizing document-heavy processes, from invoice processing to contract management and beyond.
-Extracting valuable insights from customer interactions, to help retailers enhance service and loyalty.
When you need a bite, check out any of these options to fill your belly.
FOOD VOUCHERS
Visit our Food Voucher sponsors at their booths for a FREE food voucher — a $20 value — while supplies last! Use your food voucher at a food truck off the South Concourse and then grab a seat in Food Truck Alley to enjoy and catch your breath or hold an impromptu lunch meeting with colleagues! Or, use your food voucher at any Javits concession stand on Level 1.
As the retail landscape evolves, pricing strategies must adapt dynamically to an unprecedented rate of change. In this forward-thinking session with Rob Brooks, Chief Operating Officer at Saks Global, we’ll delve into the critical forces shaping pricing decisions from tariffs to inflation to changing consumer trends. From navigating the complexities of tariffs and inflation to exceeding the expectations of increasingly savvy consumers, this session will equip you with actionable strategies to stay ahead.
Join us for a captivating fireside chat featuring Jack Sinclair, CEO of Sprouts Farmers Market, and Rami Baitiéh, CEO of Morrisons, as they discuss the evolving grocery retail landscape. Together, they will share insights on key topics such as adapting to shifting consumer preferences, fostering sustainability, and reimagining grocery retailing by leveraging innovation to stay ahead in a competitive market.
In this session, we explore how Disney Consumer Products retains its authenticity while seeking to meet the complex, multi-layered expectations of the modern consumer. We will discuss how heritage brands stay relevant for today’s audiences through innovative and personalized retail experiences and products.
Fluent in technology and social media, these two distinct generations lean into internet culture, prioritize authenticity, are eco-conscious and serious about saving money. For retailers, merging digital and physical assets is table stakes. What’s next? What do companies need to know?
Dive into Colgate’s groundbreaking B2B digital transformation, powered by VTEX’s composable architecture. Learn how Colgate optimized its ecommerce platform to:
Improve agility and streamline B2B operations, Drive strategic and rapid scalability across business lines.
Deliver outstanding customer experiences and personalized solutions. Join us for an engaging interview session as we explore the future of B2B commerce through Colgate’s success story.
Did you know, according to a recent threat report, about 35% of the breaches worked on last year involved business disruption, and brand damage occurred in about twice as many cases than the previous year? Changes to threat landscape such as new internet-facing exposures, vulnerable IoT sensors and AI-related threats can exacerbate this situation. In fact, retail and hospitality is one of the top industries for exposures with the average company adding about 692 services per month. The challenge is that ransomware attacks often occur due to internet-facing attack surface exposure.
The retail landscape is undergoing a rapid transformation, driven by evolving customer expectations and innovative technologies. Foot Locker is at the forefront of this change with its Lace Up Plan, a strategic initiative designed to expand sneaker culture, power up its portfolio, deepen customer relationships and build best-in-class omni capabilities.
In collaboration with global brands like IKEA, Ariadne is at the forefront of redefining in-store customer journeys through real-time analytics and AI-driven insights. This session will unveil how retailers can transform in-store experiences, optimize layouts, and drive meaningful engagement by leveraging advanced data and AI solutions.
Learn how Indigo Books, Canada’s largest bookstore, transformed its scheduling and task management to enhance employee satisfaction and operational efficiency.
In this session, we will explore the impact of AI-driven demand forecasting, how to overcome labor law compliance challenges, and the role of Quinyx’s intuitive, mobile-friendly platform in streamlined workforce management.
Join us to discover why Indigo selected Quinyx and how their innovative approach improved both employee experience and operational efficiency.
In this inspiring fireside chat, Tracee Ellis Ross, award-winning actress, producer, and CEO/founder of PATTERN Beauty, shares stories about how she created a multimillion-dollar global beauty brand that celebrates the richness of textured hair. Tracee will discuss her journey from Hollywood to entrepreneurship, highlighting the importance of representation and inclusivity in the beauty industry. Learn how she built PATTERN Beauty to empower individuals to embrace their natural hair with pride, while also fostering a deeper conversation about identity and self-acceptance.
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.
Lowe’s has been at the forefront of leveraging AI in major pillars of its business. From Generative AI to digital twins to computer vision, Lowe’s is using AI across their value chain to become a more agile digital retailer, optimize merchandising, and deliver the best customer shopping experience.
In today’s omnichannel ecosystem, retail success depends on giving frontline workers the right insights at the right moment while preventing information overload.
Discover how the world’s top retailers are unlocking new revenue streams to stay ahead of the competition. With major shifts in the market led by digital giants like Amazon, traditional retailers are responding with bold, innovative strategies - ranging from new business models and distribution channels to the monetization of data through retail media and marketplace solutions. These strategies don’t just add to the revenue mix - they create a "value flywheel" that drives ongoing growth and reinvestment.
Open to attendees with an All-Access badge.
Looking to upgrade your professional image? Stop by the NRF Headshot Lounge to reserve an appointment for a free professional headshot.
Spots are limited and available between 10:00am and 4:00pm Sunday through Tuesday.
How can a leading retailer reimagine its digital strategy to deliver exceptional customer experiences while driving measurable business growth? The Tile Shop’s journey illustrates the transformative impact of composable commerce, powered by Netlify & Sitecore. With the power of the two composable platforms, The Tile Shop is streamlining its operations, improving site performance, and empowering teams to create dynamic, personalized experiences across online and in-store channels.
When you need a bite, check out any of these options to fill your belly.
FOOD VOUCHERS
Visit our Food Voucher sponsors at their booths for a FREE food voucher — a $20 value — while supplies last! Use your food voucher at a food truck off the South Concourse and then grab a seat in Food Truck Alley to enjoy and catch your breath or hold an impromptu lunch meeting with colleagues! Or, use your food voucher at any Javits concession stand on Level 1.
Retailers with the strongest success implementing sustainability-focused projects have embedded circularity into core traditional business value drivers. In doing so they are opening new revenue streams, reducing waste and minimizing the environmental footprint of retail operations. Hear from several retailers who are leading the charge by integrating circular principles into their business models to promote sustainability and meet consumer demand.
In 2025 and beyond, personalization will undergo a revolutionary transformation driven by advancements in generative AI. This session delves into the latest developments in how genAI is reshaping interaction with technology on a deeply personal level and aiding in a greater understanding of consumer needs. Join this session and explore the evolution from traditional algorithms to sophisticated genAI-powered systems that understand and respond to individual needs.
Open to registered press and analysts only.
As we turn the calendar, the economic situation in the United States represents important potential changes. There is considerable variability over what might happen in 2025 in terms of economic growth, inflation employment and interest rates. NRF’s chief economist Jack Kleinhenz, Ph.D., CBE will lead a panel of economists to discuss key economic indicators, recent trends and the 2025 outlook.
Think Food Safety and Traceability compliance is complicated? It is only going to get more complex as product recalls increase, supplier data is challenged, and store execution challenges persist. Think one solution cannot solve for the total challenge? Think Again.
Join us for an exclusive fireside chat with Sonya Gafsi Oblisk, Chief Merchandising and Marketing Officer at Whole Foods Market, as we dive into the dynamic journey of this retail powerhouse. Discover how Whole Foods Market revolutionized the natural and organic food landscape, setting the pace for innovation both in-store and across digital platforms. Learn how the national grocer stays ahead of industry trends through relentless focus on customer needs, from creating excitement around supplier and product innovation to cutting-edge distribution strategies.
By making small, targeted improvements in shop floor productivity, retailers can directly impact key metrics like conversion rates and average transaction value (ATV). These consistent, incremental changes pave the way for significant growth - whether it's opening new locations, expanding product lines, or building customer loyalty through exceptional in-store service.
Customers expect a seamless and consistent experience across all channels, but for retailers, the stakes don’t get higher than in the store. After all you’ve invested to get the customer in the door with the right inventory and the right store associate, delivering unified commerce hinges on one critical element: a modern POS solution.
Today, Gen Z and Millennial consumers want more from brands beyond just the products they sell – they want meaningful interaction. 79% of consumers directly interact with brands beyond using their product or service, through engagements such as connecting on social media, sharing feedback and participation in brand activities.* Join us for a discussion about what consumers are looking for and how brands are reaching them beyond e-commerce and brick and mortar storefronts, driving deeper engagement and brand loyalty. Moderated by American Express.
Favorite Daughter was founded four years ago and has quickly become the clothing and lifestyle brand of the moment for both celebrities and fashion enthusiasts. The hypergrowth brand was co-founded by actor, podcaster and investor Sara Foster, who has built the business through content-driven commerce. AG1, the billion-dollar global health company, has transformed the supplement industry. Trusted by millions of people, from Olympians to those just starting out on their health journey, AG1 is setting the category standard for high-quality, science-driven foundational nutrition.
In an era of rapid globalization and shifting consumer demands, traditional inventory processes are no longer sufficient. In this session, Think Differently: Building a Global Inventory Process on an AI-native Foundation, we will explore with Howard Melnick, EVP, Global Chief Technology and Analytics Officer, Signet, how embracing an AI-native approach transforms inventory management into a strategic advantage.
Self-serve kiosks, personalized loyalty programs, digital menu boards, robotic fry stations: Jack in the Box is redefining employee efficiency and customer engagement in the quick-service restaurant industry.
Join CTO Doug Cook as he shares how the company’s bold vision for shaping a smarter, more customer-centric QSR experience, and hear how Comcast Business is helping power this transformation.
Ulta Beauty, a leading name in the industry, has a best-in-class loyalty program which accounts for over 90% of our sales. Leveraging this extraordinary customer loyalty and the data and insights that come with it allows for Ulta Beauty to personalize experiences for their customers in extraordinary ways. Partnering with Adobe, Ulta Beauty is building personalization-at-scale to bring Joy to their guests at every touchpoint, fostering connections between customers and associates, and driving inspired content and product discovery at every stage of the purchase journey.
Join this session with SOTI to explore how the SOTI ONE Platform is revolutionizing the way businesses tackle operational challenges.
Learn how these cutting-edge solutions deliver real-time visibility, analytics, and actionable insights, allowing companies to quickly diagnose and resolve issues, reduce downtime, and improve overall performance. From device management to logistics, this session will demonstrate how SOTI ONE helps businesses enhance operational efficiency, deliver exceptional customer experiences, and stay ahead of the competition.
Retailers have a price perception problem. While inflation is cooling, consumers are still comparing prices to a pre-Covid world leading to distrust. In today’s climate, price is the single most important driver of retailer preference for shoppers. Are you doing enough to align your strategies with current and future needs of the shopper?
Separate registration required. Must be 21 years or older to attend.
Sign-up for the concert when you register for NRF 2025 or through the dashboard after registration has been completed.
Get ready for an electrifying night of entertainment at Retail’s Big Concert! Join us January 13 at Terminal 5 for an unforgettable performance by Flo Rida with an opening set by DJ Pauly D. Your ticket includes a collectable concert t-shirt (while supplies last) and return shuttle service to Times Square.
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.
Join Alex Rodriguez, Chairman and CEO of A-Rod Corp, and Dylan Lauren, Founder and CEO of Dylan’s Candy Bar, for an insightful discussion on building thriving businesses and game-changing brands through innovation and strategic partnerships. Following his Hall-of-Fame Major League Baseball career, Alex founded investment company A-Rod Corp, which excels at turning potential into success by leveraging extensive expertise and a visionary approach to investments across diverse business sectors.
Open to attendees with an All-Access badge.
Looking to upgrade your professional image? Stop by the NRF Headshot Lounge to reserve an appointment for a free professional headshot.
Spots are limited and available between 10:00am and 4:00pm Sunday through Tuesday.
Pre-registration required.
VC and Startup collaborations begin here. NRF will match innovative startups and investors for one-on-one meetings. Participating startups will be sourced from the NRF 2025 Innovators Showcase and Startup Hub.
In a world where pressing the buy button results in items delivered in 24 hours or less, how do stores compete? It turns out there are several levers they can pull that truly matters to shoppers. Don’t miss this deep dive into consumer research that explores what gets shoppers off the couch and into the store.
What’s the next big thing in tech? Are shopping malls making a comeback? Is blockchain really buzzy? Expect the unexpected as two retail sharks go head-to-head discussing the hottest predictions for the retail industry in 2025.
Join us as we explore retail innovation from around the world, getting inspired by groundbreaking strategies, business models, technologies and concepts that are reshaping the global retail landscape. We also get an insider perspective on Foot Lockers pioneering approach to seamless online-to-offline experiences, immersive store design and next-level customer engagement.
Discover how Ulta Beauty, the largest beauty retailer in the U.S., increased productivity and enhanced employee well-being through innovative automation solutions. With the mission to improve efficiency and accuracy in picking operations, Ulta Beauty partnered with VARGO® and selected Locus Robotics to transform their supply chain operations at their new Greenfield building in Greer, South Carolina.
When you need a bite, check out any of these options to fill your belly.
FOOD VOUCHERS
Visit our Food Voucher sponsors at their booths for a FREE food voucher — a $20 value — while supplies last! Use your food voucher at a food truck off the South Concourse and then grab a seat in Food Truck Alley to enjoy and catch your breath or hold an impromptu lunch meeting with colleagues! Or, use your food voucher at any Javits concession stand on Level 1.
Open to registered press and analysts only.
Discover how Walmart is leveraging cutting-edge digital shelf systems and labels (DSLs) to enhance the associate and customer experience, as they shop both instore and online. Hear firsthand about the program’s success and Walmart’s vision for expanding DSLs to thousands of stores. Plus, understand how Walmart is deploying DSLs to streamline operations - boosting associate productivity with automated price updates, while reducing manual tasks and ensuring pricing accuracy.
Join industry leaders for an insightful discussion on emerging consumer trends reshaping the retail and restaurant sectors. This panel will explore how businesses are adapting to changing customer expectations and leveraging technology to stay competitive. Gain valuable insights into the strategies driving success in today's rapidly evolving marketplace.
Some think that artificial intelligence will lead us toward a future of techno-retail, one of bots and algorithms, and agents selling and shopping with nary a human in sight. Others see a future where AI supports and deepens human-to-human interaction that has always been at the heart of retail.
Explore how Legion customers Coach, FiveBelow, and Mattress Firm maximize labor efficiency and employee engagement simultaneously through intelligent, automated, and employee-centric workforce management. Discover how they empower their frontline teams with gig-like schedule flexibility and modern self-service tools, enhancing morale and productivity.
It's not a surprise that the line between in-person and digital experiences has become increasingly blurred. In a retail environment where 86% of consumers frequently switch between shopping channels, the necessity for a robust omnichannel strategy has never been more critical. Join our session to explore how Macy's, one of the nation's most iconic retailers, embarked on a mission to become a true omnichannel-driven organization, transforming customer experience at every touchpoint.
Join Bjoern Petersen, CEO of StrataVision, as he discusses the challenges retailers face in truly understanding their customers' behaviors and decisions in physical stores. In this session, Bjoern will be joined by retail executives to explore the need for greater visibility inside stores and how AI-driven solutions can address critical questions, including:
Psycho Bunny was growing. But their tech stack couldn’t keep up. It was time for a change. They chose to do a full digital transformation, replacing their order management system (Fluent Order Management), warehouse management system, commerce (Shopify) and more.
The result? Psycho Bunny saw huge improvements: 30% increase in sales, and reductions in average time to deliver (33%), canceled orders (93%) and split shipments (50%+). Psycho Bunny will share their journey, lessons learned, and how they’ve exceeded their global growth goals.
Beyond the economy, weather stands as the second most influential factor shaping consumer behavior, impacting everything from dining preferences to purchasing habits. In fact, weather has a significant impact on up to $1 trillion in global retail spending annually.
