Velia Carboni

Velia joined SharkNinja in April 2024 from VF Corporation, where she was the Executive Vice President and Chief Digital Technology Officer responsible for the integration of world-class digital capabilities across all aspects of the company’s business, including VF, its brands and functions globally. Velia joined VF in early 2018, following a 24-year career at Fidelity Investments where she held various senior leadership positions. She left Fidelity as the SVP of Mobile and Emerging Platforms, where she spearheaded mobile product development strategies that drove revenue growth, client satisfaction and brand awareness. Velia has a Bachelor of Science degree in Business Administration from Northeastern University and a Master of Business Administration degree from Boston University.