Brendan Rodgers

Lead Director, In-store Strategy & Commercialization

CVS Media Exchange (CMX)

Brendan has been building and scaling retail media solutions for most of his career and has had the good fortune to work across numerous retail partners specifically focused on digital signage while simultaneously enhancing customer experiences. This focus has allowed him work with all forms of media within commerce. Some of his credits include launching 7-Eleven In-store network while at Disney, developing Amazon's On Box Advertising program from inception, launching Walmart's In-store radio opportunity, and now building and scaling CMX's In-store network on behalf of CVS Health.

Speaking in:

Saturday

January 11

3:50 pm–4:35 pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Retail media storming the store: How RMNs are bringing their competitive differentiation to physical stores, with Michael Krans, Macy's Media Network and Brendan Rodgers, CVS Media Exchange (CMX), moderated by Alicia Esposito, Retail TouchPoints

This panel will showcase how retailers representing different categories are bringing retail media into their physical stores. U.S. operators will outline the value drivers of their RMNs, the new and emerging opportunities of in-store activation and how they’re thinking about creative execution and measurement to create a holistic picture of retail media performance.