Alex Rangel

Alex Rangel
Alex Rangel
VP of Marketing & Strategy
Outform
Alex Rangel is an accomplished marketing executive with extensive experience in building memorable brand experiences and driving innovative marketing strategies for global clients. Currently serving as VP of Marketing and Strategy, Alex directs a multidisciplinary team, leading brand campaigns and marketing programs for industry-leading companies such as Absolut, Delta, Tag Heuer, Amazon, H&M, Google, Nest, and Dick’s Sporting Goods. His leadership and creative vision have consistently elevated brand awareness and product performance through strategic, data-driven campaigns.

With a Master’s Degree in Marketing and Advertising from Florida International University and an Art Direction Degree from Miami Ad School, Alex brings a unique blend of strategic, creative, and business acumen to every project. His expertise spans cross-channel marketing, consumer insights, brand identity development, and innovative digital strategies.

Speaking in:

Monday
January 13
2:00 pm2:30 pm
River Pavilion, ReturnPro Stage
In this session, learn how Delta Faucets is revolutionizing its in-store marketing program and integrating digital elements into meaningful shopper and associate experiences. This collaboration focuses on creating a "digital handshake," blending physical displays with web-based virtual experiences to guide users through new product releases, showcasing how technology introduces innovative… Read more