Daniel Knapp

Chief Economist

IAB Europe

Daniel is Chief Economist at IAB Europe and partner at retail media advisory firm Colosseum Strategy, guiding industry players through data-driven analysis on complex issues from regulation over the digital advertising supply chain to new business models. Previously, he founded a programmatic advertising agency, served as an expert on media and AI for the European Commission and was Executive Director for Media & Advertising at intelligence firm IHS Markit (now S&P Global). He holds a PhD from the London School of Economics and serves on the boards of various think tanks and academic institutes on the future of media.

Speaking in:

Saturday

January 11

10:25 am–10:50 am

Pier 60, 60 Chelsea Piers, New York, NY 10011

Retailers get real: How Carrefour sees the in-store RMN opportunity, featuring Alexis Marcombe, Global CEO of Unlimitail (Publicis & Carrefour) and Daniel Knapp, Chief Economist at IAB Europe

Join Alexis Marcombe, CEO of Unlimitail, a joint venture between Carrefour and Publicis Groupe, and Daniel Knapp of IAB Europe, as they discuss the Carrefour in-store retail media network strategy, focusing on the key markets of France and Brazil. Discussing the adaptation of in-store media to regional consumer behaviors, digitizing stores, and identifying the most impactful and profitable… Read more