Parm Singh

Head of Retail Analytics

NielsenIQ

Over 23 years of experience developing & activating customer-centric retail analytics solutions by engaging with a range of C-suite and technical teams. Collaborative problem solver in the Retail and FMCG Sectors who uses data science applications & financial modelling to generate incremental value for clients.

Speaking in:

Monday

January 13

11:45 am–12:15 pm

Expo, Level 1, Expo Stage 2

Dynamic pricing & promotions: Strategies for resilience in evolving consumer markets

This session will explore how retailers and brands can adapt pricing and promotional strategies to align with ongoing shifts in consumer behavior - including inflation, economic uncertainty, digital influence, and demand for personalization. We will showcase real life examples that deliver actionable strategies to drive growth, enhance profitability, and build consumer loyalty in 2025 and beyond.