Chris Freeman

Chris Freeman
SVP Store Operations
Michaels Stores, Inc.
Chris Freeman is a dynamic retail executive with over 30 years of experience driving growth and innovation in the industry. He has held a variety of different leadership roles across various segments of retail, including Asset Protection, Loss Prevention, Safety, Food Safety, Store Operations, Custom Framing Manufacturing, and Wholesale Business to Business sales. With a passion for customer experience and a knack for building high-performing teams, Chris consistently delivers results while fostering a culture of collaboration and excellence.

Beyond the boardroom, Chris is a devoted father who values family time and strives to instill strong work ethics and values in his 3 children. He also manages a thriving cattle ranch, where he embraces the challenges and rewards of agricultural life, instilling a love for nature and hard work in his family.

Balancing a successful career in retail with ranching and family life, Chris exemplifies the qualities of a true leader - vision, resilience, and a commitment to nurturing future generations of amazing leaders.

Speaking in:

Tuesday
January 14
11:30 am12:30 pm
Expo, Level 1, Expo Stage 1
Does peak season fill your store operations team with dread instead of holiday cheer? Transform that anxiety into your biggest opportunity. See how Michaels, with 1,350+ stores and 40,000 employees, leverages technology from partners like YOOBIC to turn retail's busiest months into a smooth, profitable operation. Learn how the Michaels team gets crafty to drive operational excellence, including… Read more