Retail Store Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Sad you missed out on the Studio 54 or Breakin’ eras? Come to the Marriott Marquis in Times Square for the NRF 2025 Opening Party, where we recreate iconic times of New York City over two levels. Want to disco like Tony Manero? We got you. Want to wear your parachute pants and pop and lock like Turbo? Come see about us. Celebrate your time in New York City with networking, food, fun and activations for all the senses.
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.
In today’s competitive eCommerce landscape, retailers and brands constantly seek smart growth accelerators that won't break the bank or disrupt the business.
In this session, moderated by Ken Pilot, you’ll hear from three retailers that successfully use the power of the crowd - aka social proof - to elevate customer engagement and significantly boost conversion rates.
The panel will share real-life examples to uncover how social proof influences shopping behavior and give first-hand insights on the ease of implementation, time to results, and ROI of social proof.
More often than not, retailers check out at check out. Many brands struggle with fragmented communication, operational inefficiencies, and missed revenue opportunities due to a lack of strategic focus on this critical stage of the customer journey.
When you need a bite, check out any of these options to fill your belly.
FOOD VOUCHERS
Visit our Food Voucher sponsors at their booths for a FREE food voucher — a $20 value — while supplies last! Use your food voucher at a food truck off the South Concourse and then grab a seat in Food Truck Alley to enjoy and catch your breath or hold an impromptu lunch meeting with colleagues! Or, use your food voucher at any Javits concession stand on Level 1.
Join us for an exclusive session featuring Wayfair's head of Physical Retail Tech & Supply Chain Engineering, Kevin O'Riordan and Tote's Founder and CEO, Shyam Rao, as they explore how modern technology is revolutionizing physical retail to drive more omnichannel purchases.
Go beyond the hype! Discover how AI and automation are transforming the retail industry, with real success stories and a special focus on:
-Transforming the work of HR and Finance to deliver the best employee and new hire experience
-Revolutionizing document-heavy processes, from invoice processing to contract management and beyond.
-Extracting valuable insights from customer interactions, to help retailers enhance service and loyalty.
As the retail landscape evolves, pricing strategies must adapt dynamically to an unprecedented rate of change. In this forward-thinking session with Rob Brooks, Chief Operating Officer at Saks Global, we’ll delve into the critical forces shaping pricing decisions from tariffs to inflation to changing consumer trends. From navigating the complexities of tariffs and inflation to exceeding the expectations of increasingly savvy consumers, this session will equip you with actionable strategies to stay ahead.
Join us for a captivating fireside chat featuring Jack Sinclair, CEO of Sprouts Farmers Market, and Rami Baitiéh, CEO of Morrisons, as they discuss the evolving grocery retail landscape. Together, they will share insights on key topics such as adapting to shifting consumer preferences, fostering sustainability, and reimagining grocery retailing by leveraging innovation to stay ahead in a competitive market.
Did you know, according to a recent threat report, about 35% of the breaches worked on last year involved business disruption, and brand damage occurred in about twice as many cases than the previous year? Changes to threat landscape such as new internet-facing exposures, vulnerable IoT sensors and AI-related threats can exacerbate this situation. In fact, retail and hospitality is one of the top industries for exposures with the average company adding about 692 services per month. The challenge is that ransomware attacks often occur due to internet-facing attack surface exposure.
Dive into Colgate’s groundbreaking B2B digital transformation, powered by VTEX’s composable architecture. Learn how Colgate optimized its ecommerce platform to:
Improve agility and streamline B2B operations, Drive strategic and rapid scalability across business lines.
Deliver outstanding customer experiences and personalized solutions. Join us for an engaging interview session as we explore the future of B2B commerce through Colgate’s success story.
In collaboration with global brands like IKEA, Ariadne is at the forefront of redefining in-store customer journeys through real-time analytics and AI-driven insights. This session will unveil how retailers can transform in-store experiences, optimize layouts, and drive meaningful engagement by leveraging advanced data and AI solutions.
Learn how Indigo Books, Canada’s largest bookstore, transformed its scheduling and task management to enhance employee satisfaction and operational efficiency.
In this session, we will explore the impact of AI-driven demand forecasting, how to overcome labor law compliance challenges, and the role of Quinyx’s intuitive, mobile-friendly platform in streamlined workforce management.
Join us to discover why Indigo selected Quinyx and how their innovative approach improved both employee experience and operational efficiency.
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.
In today’s omnichannel ecosystem, retail success depends on giving frontline workers the right insights at the right moment while preventing information overload.
Discover how the world’s top retailers are unlocking new revenue streams to stay ahead of the competition. With major shifts in the market led by digital giants like Amazon, traditional retailers are responding with bold, innovative strategies - ranging from new business models and distribution channels to the monetization of data through retail media and marketplace solutions. These strategies don’t just add to the revenue mix - they create a "value flywheel" that drives ongoing growth and reinvestment.
Lowe’s has been at the forefront of leveraging AI in major pillars of its business. From Generative AI to digital twins to computer vision, Lowe’s is using AI across their value chain to become a more agile digital retailer, optimize merchandising, and deliver the best customer shopping experience.
How can a leading retailer reimagine its digital strategy to deliver exceptional customer experiences while driving measurable business growth? The Tile Shop’s journey illustrates the transformative impact of composable commerce, powered by Netlify & Sitecore. With the power of the two composable platforms, The Tile Shop is streamlining its operations, improving site performance, and empowering teams to create dynamic, personalized experiences across online and in-store channels.
When you need a bite, check out any of these options to fill your belly.
FOOD VOUCHERS
Visit our Food Voucher sponsors at their booths for a FREE food voucher — a $20 value — while supplies last! Use your food voucher at a food truck off the South Concourse and then grab a seat in Food Truck Alley to enjoy and catch your breath or hold an impromptu lunch meeting with colleagues! Or, use your food voucher at any Javits concession stand on Level 1.
In 2025 and beyond, personalization will undergo a revolutionary transformation driven by advancements in generative AI. This session delves into the latest developments in how genAI is reshaping interaction with technology on a deeply personal level and aiding in a greater understanding of consumer needs. Join this session and explore the evolution from traditional algorithms to sophisticated genAI-powered systems that understand and respond to individual needs.
Think Food Safety and Traceability compliance is complicated? It is only going to get more complex as product recalls increase, supplier data is challenged, and store execution challenges persist. Think one solution cannot solve for the total challenge? Think Again.
Customers expect a seamless and consistent experience across all channels, but for retailers, the stakes don’t get higher than in the store. After all you’ve invested to get the customer in the door with the right inventory and the right store associate, delivering unified commerce hinges on one critical element: a modern POS solution.
By making small, targeted improvements in shop floor productivity, retailers can directly impact key metrics like conversion rates and average transaction value (ATV). These consistent, incremental changes pave the way for significant growth - whether it's opening new locations, expanding product lines, or building customer loyalty through exceptional in-store service.
Today, Gen Z and Millennial consumers want more from brands beyond just the products they sell – they want meaningful interaction. 79% of consumers directly interact with brands beyond using their product or service, through engagements such as connecting on social media, sharing feedback and participation in brand activities.* Join us for a discussion about what consumers are looking for and how brands are reaching them beyond e-commerce and brick and mortar storefronts, driving deeper engagement and brand loyalty. Moderated by American Express.
In an era of rapid globalization and shifting consumer demands, traditional inventory processes are no longer sufficient. In this session, Think Differently: Building a Global Inventory Process on an AI-native Foundation, we will explore with Howard Melnick, EVP, Global Chief Technology and Analytics Officer, Signet, how embracing an AI-native approach transforms inventory management into a strategic advantage.
Self-serve kiosks, personalized loyalty programs, digital menu boards, robotic fry stations: Jack in the Box is redefining employee efficiency and customer engagement in the quick-service restaurant industry.
Join CTO Doug Cook as he shares how the company’s bold vision for shaping a smarter, more customer-centric QSR experience, and hear how Comcast Business is helping power this transformation.
Ulta Beauty, a leading name in the industry, has a best-in-class loyalty program which accounts for over 90% of our sales. Leveraging this extraordinary customer loyalty and the data and insights that come with it allows for Ulta Beauty to personalize experiences for their customers in extraordinary ways. Partnering with Adobe, Ulta Beauty is building personalization-at-scale to bring Joy to their guests at every touchpoint, fostering connections between customers and associates, and driving inspired content and product discovery at every stage of the purchase journey.
Join this session with SOTI to explore how the SOTI ONE Platform is revolutionizing the way businesses tackle operational challenges.
Learn how these cutting-edge solutions deliver real-time visibility, analytics, and actionable insights, allowing companies to quickly diagnose and resolve issues, reduce downtime, and improve overall performance. From device management to logistics, this session will demonstrate how SOTI ONE helps businesses enhance operational efficiency, deliver exceptional customer experiences, and stay ahead of the competition.
Retailers have a price perception problem. While inflation is cooling, consumers are still comparing prices to a pre-Covid world leading to distrust. In today’s climate, price is the single most important driver of retailer preference for shoppers. Are you doing enough to align your strategies with current and future needs of the shopper?
Separate registration required. Must be 21 years or older to attend.
Sign-up for the concert when you register for NRF 2025 or through the dashboard after registration has been completed.
Get ready for an electrifying night of entertainment at Retail’s Big Concert! Join us January 13 at Terminal 5 for an unforgettable performance by Flo Rida with an opening set by DJ Pauly D. Your ticket includes a collectable concert t-shirt (while supplies last) and return shuttle service to Times Square.
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.
Pre-registration required.
VC and Startup collaborations begin here. NRF will match innovative startups and investors for one-on-one meetings. Participating startups will be sourced from the NRF 2025 Innovators Showcase and Startup Hub.
Discover how Ulta Beauty, the largest beauty retailer in the U.S., increased productivity and enhanced employee well-being through innovative automation solutions. With the mission to improve efficiency and accuracy in picking operations, Ulta Beauty partnered with VARGO® and selected Locus Robotics to transform their supply chain operations at their new Greenfield building in Greer, South Carolina.
When you need a bite, check out any of these options to fill your belly.
FOOD VOUCHERS
Visit our Food Voucher sponsors at their booths for a FREE food voucher — a $20 value — while supplies last! Use your food voucher at a food truck off the South Concourse and then grab a seat in Food Truck Alley to enjoy and catch your breath or hold an impromptu lunch meeting with colleagues! Or, use your food voucher at any Javits concession stand on Level 1.
Discover how Walmart is leveraging cutting-edge digital shelf systems and labels (DSLs) to enhance the associate and customer experience, as they shop both instore and online. Hear firsthand about the program’s success and Walmart’s vision for expanding DSLs to thousands of stores. Plus, understand how Walmart is deploying DSLs to streamline operations - boosting associate productivity with automated price updates, while reducing manual tasks and ensuring pricing accuracy.
It's not a surprise that the line between in-person and digital experiences has become increasingly blurred. In a retail environment where 86% of consumers frequently switch between shopping channels, the necessity for a robust omnichannel strategy has never been more critical. Join our session to explore how Macy's, one of the nation's most iconic retailers, embarked on a mission to become a true omnichannel-driven organization, transforming customer experience at every touchpoint.
Explore how Legion customers Coach, FiveBelow, and Mattress Firm maximize labor efficiency and employee engagement simultaneously through intelligent, automated, and employee-centric workforce management. Discover how they empower their frontline teams with gig-like schedule flexibility and modern self-service tools, enhancing morale and productivity.
Join Bjoern Petersen, CEO of StrataVision, as he discusses the challenges retailers face in truly understanding their customers' behaviors and decisions in physical stores. In this session, Bjoern will be joined by retail executives to explore the need for greater visibility inside stores and how AI-driven solutions can address critical questions, including:
Psycho Bunny was growing. But their tech stack couldn’t keep up. It was time for a change. They chose to do a full digital transformation, replacing their order management system (Fluent Order Management), warehouse management system, commerce (Shopify) and more.
The result? Psycho Bunny saw huge improvements: 30% increase in sales, and reductions in average time to deliver (33%), canceled orders (93%) and split shipments (50%+). Psycho Bunny will share their journey, lessons learned, and how they’ve exceeded their global growth goals.
Beyond the economy, weather stands as the second most influential factor shaping consumer behavior, impacting everything from dining preferences to purchasing habits. In fact, weather has a significant impact on up to $1 trillion in global retail spending annually.
