Rachel Lawson

Former Marketing Director

Mondelēz International

Rachel Lawson has held various roles in the CPG industry including brand management, eCommerce Marketing & Strategy, Consumer Engagement & Partnerships and Shopper Marketing. After successfully helping build Mondelēz ’s first ever US eCommerce team, Rachel led marketing partnerships and campaigns with Team USA, Netflix and the NBA before most recently entering the retail media space. She enjoys navigating the unknown and strives to always put the consumer first.

Rachel is the “queen of hobbies” having recently taken up ice skating (after a 25+ year absence), tap dances, loves to bake and has a slightly unhealthy obsession with the theater.

Speaking in:

Saturday

January 11

1:05 pm–1:45 pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Panel: Brands Get Real: In Store RMN - Performance Media, Upper Funnel, or Both? Moderated by Lauren Johnson, Adweek, with Mike Sallette, Danone North America, Rachel Lawson, Mondelez International, Tijmen Willems, PRN, a STRATACACHE Company

While in-store media reaches a large group of shoppers at the moment-of-truth, it's not a traditional mass media. To commit to investing large media budgets in store, brands need in-store campaigns to deliver insights and results. Through case studies with Brands and Retailers, the panel will discuss successful in-store campaigns and in-store media KPIs, as well as uncover how the rules of brand… Read more