Sarah Marzano

Principal Analyst, Retail Media

EMARKETER

Sarah Marzano is a principal analyst on EMARKETER’s Retail and Ecommerce desk, where she covers commerce media across sectors. Her work also includes coverage of seasonal and holiday shopping and emerging consumer technology. She is a frequent guest on EMARKETER’s podcasts. Sarah’s previous experience in the retail industry includes working as a buyer and as an analyst at L2 and Gartner. She has been cited by numerous top tier media publications including the Wall Street Journal as well as prominent trade outlets Adweek, Ad Age and Modern Retail. Sarah graduated from The Fashion Institute of Technology in New York with a BA in Fashion Business & Merchandising.

Speaking in:

Saturday

January 11

9:50 am–10:10 am

Pier 60, 60 Chelsea Piers, New York, NY 10011

Retail change maker interview: Mark Williamson, AVP Retail Media, Costco interviewed by Sarah Marzano, Principal Analyst - Retail Media at EMARKETER

Following the presentation, there will be a discussion between Sarah Marzano, Principal Analyst at EMARKETER, and Mr. Williamson. Topics include Costco's marketing approach, vendor and merchant alignment around RMN value and goals, strategic RMN initiatives across all channels, in-warehouse media strategy, and the fundamental Costco Advantage - which positions Costco as a powerful force in the… Read more