Alicia Esposito

VP of Content

Retail TouchPoints

Alicia Esposito is the Vice President of Content for Retail TouchPoints a multimedia company that provides proprietary research, trend insights and educational content serving the retail industry. In addition to writing and reporting, Alicia oversees the broader content strategy for RTP and its community of partners, who represent all customer-facing touch points of the retail ecosystem. She has 15 years of experience covering retail tech, marketing and advertising.

Speaking in:

Saturday

January 11

3:50 pm–4:35 pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Retail media storming the store: How RMNs are bringing their competitive differentiation to physical stores, with Michael Krans, Macy's Media Network and Brendan Rodgers, CVS Media Exchange (CMX), moderated by Alicia Esposito, Retail TouchPoints

This panel will showcase how retailers representing different categories are bringing retail media into their physical stores. U.S. operators will outline the value drivers of their RMNs, the new and emerging opportunities of in-store activation and how they’re thinking about creative execution and measurement to create a holistic picture of retail media performance.