Lance
Tamanaha
Director, Customer Experience
GUESS
Lance Tamanaha, Director of Customer Experience at GUESS, strengthens customer connections with data-driven strategies. Through his keen understanding of emerging trends and consumer behavior, Lance drives the evolution of GUESS' loyalty program, redefining CRM and leading customer service teams to drive engagement and business growth. By analyzing trends and uncovering actionable insights, Lance leverages data and technology to empower his teams to develop smarter, impactful strategies that reinforce GUESS’ leadership in a competitive market.