Jayesh Rajdev

Controller of Advanced Advertising

ITV

Jay Rajdev recently joined ITV as Controller of Advanced Advertising to help drive the rollout of Planet V, their new programmatic platform, on-board new partners, and drive their advanced advertising strategy and innovation programme. Prior to joining ITV, Jay held numerous ad-tech roles, most notably at Videology, where he led Brand Solutions, latterly adding marketing and customer engagement to his role. Jay started his career with an 18-year stint at MediaCom, where he worked in client leadership roles across numerous clients and sectors in both the UK and Globally. Jay is currently also Director of Communications for Media For All, the mentoring network established to recruit, retain, and develop Black, Asian, and ethnic minority talent in the UK media industry.

Speaking in:

Saturday

January 11

1:45 pm–2:25 pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Panel: Powering the CTV/RMN flywheel, moderated by Chris Riegel, Founder and CEO of STRATACACHE with Jayesh Rajdev, Controller of Advanced Advertising, ITV and Lindsay Pullins, Director of Ad Revenue Partnerships, Roku

As more brands leverage RMNs to activate shopper insights across CTV, marketers gain unprecedented opportunities to tailor messaging and measure campaign success across both in-store and at-home environments. But what does this seamless integration look like in practice? How can insights gathered from shoppers in the physical store fuel more personalized and impactful CTV ads that reach audiences… Read more