Olivia
Kwon-Best
Head of Digital Strategy Group, Retail & Consumer Goods
Adobe
Olivia Kwon Best is the GM of Adobe's Digital Strategy Group (DSG) for Retail & CG. DSG provides strategic advisory services around omnichannel experience transformation for Adobe's enterprise customers.
Prior to joining Adobe in 2018, Olivia was the VP Omnichannel at Macy's Inc, where she lead strategic initiatives to advance Macy's and Bloomingdale's marketing and digital capabilities.
She owned 2 major programs: Personalization @ Scale and Marketing Ops, where she established capabilities in real-time omnichannel personalization, AI/ML decisioning, marketing automation, predictive analytics, creative & production process improvements, and digital asset management.
Olivia also spent 15 years in strategy & operations consulting, most recently at Deloitte. She specialized in omnichannel strategy & transformation and merchandising optimization. She has a strong track record of designing and implementing omnichannel transformation programs, collaborating with cross-functional leaders to deliver results. Over the course of her consulting career, she has advised a mix of fashion, department store, specialty, and mass retailers such as: Saks Fifth Avenue, J.Crew, Walmart, and Macy’s.
Prior to joining Adobe in 2018, Olivia was the VP Omnichannel at Macy's Inc, where she lead strategic initiatives to advance Macy's and Bloomingdale's marketing and digital capabilities.
She owned 2 major programs: Personalization @ Scale and Marketing Ops, where she established capabilities in real-time omnichannel personalization, AI/ML decisioning, marketing automation, predictive analytics, creative & production process improvements, and digital asset management.
Olivia also spent 15 years in strategy & operations consulting, most recently at Deloitte. She specialized in omnichannel strategy & transformation and merchandising optimization. She has a strong track record of designing and implementing omnichannel transformation programs, collaborating with cross-functional leaders to deliver results. Over the course of her consulting career, she has advised a mix of fashion, department store, specialty, and mass retailers such as: Saks Fifth Avenue, J.Crew, Walmart, and Macy’s.