Ashley Kechter

Brand President

Fabletics

Ashley has 20 years of consumer products leadership experience across fashion apparel, activewear, lingerie, and home furnishings. Her leadership experience includes Omni Channel GM / Chief Executive roles in Merchandising, Planning, Marketing, Retail, Yield Management, and Strategy. Brand experience includes Fabletics, Gap Inc. Brands (Old Navy, Gap and Banana Republic), Honey Birdette, and Restoration Hardware (RH).

Speaking in:

Sunday

January 12

10:15 am–10:45 am

Expo, Level 1, Expo Stage 1

Power of the crowd: How 3 retailers boost conversions with Social Proof

In today’s competitive eCommerce landscape, retailers and brands constantly seek smart growth accelerators that won't break the bank or disrupt the business.

In this session, moderated by Ken Pilot, you’ll hear from three retailers that successfully use the power of the crowd - aka social proof - to elevate customer engagement and significantly boost conversion rates.

The… Read more