Kelly Torgeson

Director, Business Development, Media & Customer Marketing

Walgreens Advertising Group

Kelly Torgeson is the Director of Business Development at Walgreens Advertising group focused on cultivating an ecosystem of differentiated media solutions that allows clients to engage with customers and patients in a modernized, healthcare focused experience. She leads strategic development and scaling of omni-channel advertising products across Walgreens fleet of stores. She was a main contributor to the IAB's 2024 Digital Out of Home & In-Store Retail Media Playbook. Prior to Walgreens Advertising Group, Kelly's career background spans across both retail and media, leading teams in merchandising, retail strategy, sales and advertising with Macys, Michael Kors and Fox Sports.

Speaking in:

Saturday

January 11

2:25 pm–2:50 pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Panel discussion with industry leaders: Unlocking the power of retail media measurement, moderated by Manolo Almagro, Publicis Sapient and featuring Nik Rochnik, Albertsons Companies, Kelly Torgeson, Walgreens Advertising Group, and Ben Reynolds, Walkbase

Discover how to leverage cutting-edge metrics to showcase the unique value of your retail environment and audience to advertisers, illustrating how in-store media captures engaged customers at key decision-making moments. Learn to evolve from basic metrics to sophisticated person-level and multi-touch attribution models, delivering precise insights into ad performance and its impact on sales.… Read more