Lisa Bowes

Vice President, eCommerce and Marketing Operations

ABC Fine Wine & Spirits

Lisa leads the eCommerce and Marketing Operations initiatives for ABC Fine Wine & Spirits, a Florida family-owned alcohol beverage retailer founded in 1936 with 125 locations throughout Florida. She is responsible for the success of ABC’s eCommerce platforms, identifying and implementing new user journeys critical for eCommerce growth as well as marketing their eCommerce and Brick and Mortar products and services.

Speaking in:

Monday

January 13

9:15 am–10:00 am

Expo, Level 3, Expo Stage 4

Loyalty & engagement: Shift from knowing to understanding your customers

How does a retailer truly understand what drives customer behavior? Customer engagement is a concept intertwined with customer loyalty. With the right tools and technology, retailers can construct compelling loyalty and rewards programs that provide a real-time view of their customers. Leveraging the strategic insights of the programs combined with embedded AI helps retailers shape demand with… Read more