Expo

Friday
May 30
1:18 pm–1:18 pm
River Pavilion

NRF 2025 Innovators Showcase

Since 2017, the NRF Innovation Lab has showcased the latest and greatest in retail tech through a one-of-a-kind immersive and interactive experience. Over the past seven years, participating in the lab has evolved into much more than a traditional trade show booth spot - alumni Lab companies acquired by industry leaders such as Nike, UPS, Walmart, and Google prove it.

To reflect what participation in the Lab symbolizes today, NRF is excited to introduce the NRF Innovators 2025, a showcase of the latest retail tech innovation.
Friday
May 30
1:18 pm–1:18 pm
Special Events Hall, Level 1

Startup Hub

From AI and AR to machine learning, robotics and more, the Startup Hub lets you get hands-on with new and emerging tech from the industry's best startups.
Friday
May 30
1:18 pm–1:18 pm
Expo, Level 1

Foodservice Innovation Zone

Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience. This area features food tech-focused booths, future-forward immersive activations, and more!
Friday
May 30
1:18 pm–1:18 pm
Expo, Level 1 and 3

Expo open

With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.

Friday
May 30
1:18 pm–1:18 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
1:18 pm–1:18 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
1:18 pm–1:18 pm
River Pavilion

NRF 2025 Innovators Showcase

Since 2017, the NRF Innovation Lab has showcased the latest and greatest in retail tech through a one-of-a-kind immersive and interactive experience. Over the past seven years, participating in the lab has evolved into much more than a traditional trade show booth spot - alumni Lab companies acquired by industry leaders such as Nike, UPS, Walmart, and Google prove it.

To reflect what participation in the Lab symbolizes today, NRF is excited to introduce the NRF Innovators 2025, a showcase of the latest retail tech innovation.
Friday
May 30
1:18 pm–1:18 pm
Special Events Hall, Level 1

Startup Hub

From AI and AR to machine learning, robotics and more, the Startup Hub lets you get hands-on with new and emerging tech from the industry's best startups.
Friday
May 30
1:18 pm–1:18 pm
Expo, Level 1

Foodservice Innovation Zone

Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience. This area features food tech-focused booths, future-forward immersive activations, and more!
Friday
May 30
1:18 pm–1:18 pm
Expo, Level 1 and 3

Expo open

With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.

Friday
May 30
1:18 pm–1:18 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
1:18 pm–1:18 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.
Friday
May 30
1:18 pm–1:18 pm
Expo, Level 1 and 3

Expo open

With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.

Friday
May 30
1:18 pm–1:18 pm
River Pavilion

NRF 2025 Innovators Showcase

Since 2017, the NRF Innovation Lab has showcased the latest and greatest in retail tech through a one-of-a-kind immersive and interactive experience. Over the past seven years, participating in the lab has evolved into much more than a traditional trade show booth spot - alumni Lab companies acquired by industry leaders such as Nike, UPS, Walmart, and Google prove it.

To reflect what participation in the Lab symbolizes today, NRF is excited to introduce the NRF Innovators 2025, a showcase of the latest retail tech innovation.
Friday
May 30
1:18 pm–1:18 pm
Special Events Hall, Level 1

Startup Hub

From AI and AR to machine learning, robotics and more, the Startup Hub lets you get hands-on with new and emerging tech from the industry's best startups.
Friday
May 30
1:18 pm–1:18 pm
Expo, Level 1

Foodservice Innovation Zone

Step into the future at the Foodservice Innovation Zone, an interactive exploration of the technologies and innovations transforming the customer foodservice experience. This area features food tech-focused booths, future-forward immersive activations, and more!
Friday
May 30
1:18 pm–1:18 pm
Level 1, Room 1A 03

Expo tours

Separate registration and additional fee required. Retailers only.

Expo Tours can be purchased when you register for NRF 2025 or through the dashboard (see Add-on Experiences) after registration has been completed.