
Rajiv
Mehta
Vice President, Search and Conversational Shopping
Amazon
Rajiv Mehta leads Amazon’s Search and Conversational Shopping (Rufus) teams, driving advancements that help customers find products, answer shopping questions, and navigate the platform more effectively. Previously, Rajiv led Alexa Shopping, overseeing key features like Shopping Q&A and grocery shopping while managing teams in design, econometrics, and marketing. Rajiv also played a key role in launching Kindle Content and Amazon Devices in India, including FireTV and Echo.