Karen
Szarvas
Sr. Director, CRM & Loyalty
The Vitamin Shoppe
Karen Szarvas serves as Senior Director of CRM and Loyalty at The Vitamin Shoppe®, an omni-channel specialty retailer. Karen brings 25 years of global marketing expertise, specializing in customer acquisition, engagement, and retention. She leads the award-winning Healthy Awards loyalty program and CRM initiatives including lifecycle marketing, multi-channel communications and gamified experiences.
Previously, she spent seven years as a consultant and 12 years at Wyndham Worldwide, designing loyalty programs, email strategies and branding initiatives that elevated customer growth and engagement.
Previously, she spent seven years as a consultant and 12 years at Wyndham Worldwide, designing loyalty programs, email strategies and branding initiatives that elevated customer growth and engagement.