
Will
Aubuchon
President & CEO
The Aubuchon Company
Will Aubuchon IV is the CEO of The Aubuchon Company, the oldest family-owned hardware retail chain in America. With over 119 stores, he has modernized operations through digital transformation and innovative AI-driven solutions. A visionary leader, Will partners with Ariadne Inc. to redefine in-store customer journeys, blending tradition with technology to enhance retail experiences.