Parag Shah

Partner & Chief Growth Officer

Think Blue

A co-founder of Think Blue that works to transform businesses by melding digital innovations with traditional expertise, our deep roots in both the brand and retailer sides of the CPG/Retail industry empower us to craft strategies that drive profitability and future of commerce.

Speaking in:

Monday

January 13

11:45 am–12:15 pm

Expo, Level 1, Expo Stage 2

Dynamic pricing & promotions: Strategies for resilience in evolving consumer markets

This session will explore how retailers and brands can adapt pricing and promotional strategies to align with ongoing shifts in consumer behavior - including inflation, economic uncertainty, digital influence, and demand for personalization. We will showcase real life examples that deliver actionable strategies to drive growth, enhance profitability, and build consumer loyalty in 2025 and beyond.