Sterling Raehtz

Head of Sales, ShopperTrak Analytics

Sensormatic Solutions

Sterling Raehtz is currently the Head of Sales for ShopperTrak Analytics, part of Sensormatic Solutions, where his team partners with more than 1,000 retailers to develop and execute sales strategies across 150,000 stores using customer behavior data. Prior to this role, Sterling worked in the Retail and Consumer Packaged Goods practice for Hewlett Packard Enterprise and spent 8 years in the US Army as an Infantry Officer.

Speaking in:

Sunday

January 12

1:30 pm–2:00 pm

Level 1, Special Events Hall, Foodservice Tech Stage

From appetites to insights - How AI is mapping the entire customer journey

Understanding customer behavior is the key to success in today's retail and food service landscape. Join us as we discuss AI’s ability to decode the in-store customer journey, anticipate customer needs, improve loyalty, and gain valuable market intelligence utilizing first-party and emerging datasets.