Max Magni

Massimo (Max) Magni is chief customer and digital officer of Macy’s, Inc. appointed in August 2023. In this role, Max guides the strategic long-term vision and growth of Macy’s, Inc.’s digital business, aligned on customer-centric strategies that leverage data and analytics to enhance the consumer journey across touchpoints. These include the company’s e-commerce sites, mobile apps, marketplace, loyalty, and gift registry programs – all focused on presenting great products and differentiated experiences that provide customers with more choice, discovery and inspiration. At the center of the customer journey, this team enables seamless, personalized, convenient engagement across the digital platforms of Macy’s and Bloomingdale’s and in-store with mobile app enhancements that make shopping more relevant and interactive. Max has a B.S. in International Economics from Università Commerciale Luigi Bocconi and an MBA from Harvard Business School.