Sandy
Hernandez
Founder, CEO and your Chief Inspiration Officer
The Retail Muse
Sandy Hernandez, founder of The Retail Muse and leading strategist, helps brands
transform ordinary spaces into extraordinary experiences. As a former Accenture consultant turned entrepreneur, she specializes in cracking the modern consumer code with innovative strategies that captivate attention and drive sales.
Recognized as one of RETHINK Retail's Top Retail Experts, Sandy has led over 50 immersiveretail safaris and idea-sparking workshops for renowned brands like L'Oréal, Visa, and H&M. Her unique formula blends buyer psychology, design thinking, trendspotting and gamification – all whisked together to inspire store concepts that are anything but vanilla.
A career highlight includes her 'Store of the Near Future' pop-up in London and Singapore – a retail wonderland that showcased 30 cutting-edge brands and attracted over 4,500 industry leaders. As a sought-after speaker, Workshopper® Master, and Certified Design Sprint Facilitator, Sandy is committed to fostering a diverse retail ecosystem where in-person magic and community spirit thrive.
She holds an M.B.A. from The Wharton School and a B.S. in Economics from the University of Pennsylvania. She is an active mentor in the fashion startup community, a proud member of the Entreprenista League, and a strong supporter of female founders, frequently hosting events for the NYC retail community.
Dividing her time between New York, London, and Chicago, Sandy balances her
professional pursuits with guilty pleasures, like indulging in all things Bravo, binge-listening to podcasts at 1.5 speed, exploring the latest pop-ups, crossing cities off her travel bucket list, and scrolling through the irresistible puppy reels that her Instagram algorithm keeps serving up.
transform ordinary spaces into extraordinary experiences. As a former Accenture consultant turned entrepreneur, she specializes in cracking the modern consumer code with innovative strategies that captivate attention and drive sales.
Recognized as one of RETHINK Retail's Top Retail Experts, Sandy has led over 50 immersiveretail safaris and idea-sparking workshops for renowned brands like L'Oréal, Visa, and H&M. Her unique formula blends buyer psychology, design thinking, trendspotting and gamification – all whisked together to inspire store concepts that are anything but vanilla.
A career highlight includes her 'Store of the Near Future' pop-up in London and Singapore – a retail wonderland that showcased 30 cutting-edge brands and attracted over 4,500 industry leaders. As a sought-after speaker, Workshopper® Master, and Certified Design Sprint Facilitator, Sandy is committed to fostering a diverse retail ecosystem where in-person magic and community spirit thrive.
She holds an M.B.A. from The Wharton School and a B.S. in Economics from the University of Pennsylvania. She is an active mentor in the fashion startup community, a proud member of the Entreprenista League, and a strong supporter of female founders, frequently hosting events for the NYC retail community.
Dividing her time between New York, London, and Chicago, Sandy balances her
professional pursuits with guilty pleasures, like indulging in all things Bravo, binge-listening to podcasts at 1.5 speed, exploring the latest pop-ups, crossing cities off her travel bucket list, and scrolling through the irresistible puppy reels that her Instagram algorithm keeps serving up.