Deirdre Zimmermann

Chief Customer Experience Officer

The Raley's Companies

Deirdre leads the advertising, marketing and communications teams focused on advancing the Raley’s brand. With nearly 20 years of retail experience, Deirdre has served as VP of Marketing for several specialty retailers, including Brookstone and White House Black Market, and has represented leading brands in both in-house and agency roles.

Speaking in:

Monday

January 13

4:00 pm–4:30 pm

Expo, Level 3, Expo Stage 5

Consumer trends: Best in class strategies to overcome the price perception gap

Retailers have a price perception problem. While inflation is cooling, consumers are still comparing prices to a pre-Covid world leading to distrust. In today’s climate, price is the single most important driver of retailer preference for shoppers. Are you doing enough to align your strategies with current and future needs of the shopper?

Join as Matt O’Grady, President of the Americas… Read more