Martin Urrutia

With over 25 years of international experience in Retail, Marketing, Customer Experience, Innovation, Omnichannel Experiences, and Shopper Insights, I have held leadership roles across various countries. I drive commercial success by creating and implementing customer experiences and innovation roadmaps, strategies, and marketing activations that align with marketing and brand strategies. This includes developing competitive advantages across multiple touchpoints.

On the personal side, I have a passion for leadership, inspiring and motivating people to embrace change. I use creativity and curiosity to drive innovation for the better, and I have successfully led diverse teams across global locations and cultures, celebrating diversity and professional growth across the team.