Paula
Mitchell
Digital General Manager
Freedom Furniture
Paula is a seasoned executive with over 25 years of experience in driving digital transformation and omni-channel strategies within the Australian retail landscape. With a rich background spanning various sectors including Fashion, Furniture, Sporting Goods, and FMCG, she has consistently delivered results through innovative e-commerce initiatives and strategic leadership. With a keen eye for emerging trends and a passion for sharing knowledge, Paula remains at the forefront of the retail and digital landscape, continually seeking opportunities to leverage technology for strategic advantage.
Currently serving as the Digital General Manager for Freedom, Paula leads the charge in developing and executing omni-channel strategies, managing digital marketing channels, optimizing website UI/UX, and overseeing eCommerce operations. She is passionate about harnessing digital technology to enhance the customer experience and drive business growth. Throughout her career, Paula has demonstrated a strong aptitude for building and nurturing high-performing teams, fostering a culture of continuous learning and development. Her energetic leadership style, coupled with a commitment to fostering talent, has been instrumental in driving success and fostering innovation.
Currently serving as the Digital General Manager for Freedom, Paula leads the charge in developing and executing omni-channel strategies, managing digital marketing channels, optimizing website UI/UX, and overseeing eCommerce operations. She is passionate about harnessing digital technology to enhance the customer experience and drive business growth. Throughout her career, Paula has demonstrated a strong aptitude for building and nurturing high-performing teams, fostering a culture of continuous learning and development. Her energetic leadership style, coupled with a commitment to fostering talent, has been instrumental in driving success and fostering innovation.