Bruce Yen

VP of Retail Applications

GUESS

Bruce Yen, Vice President of Retail Applications at GUESS, is a digital transformation leader with over 20 years of experience creating strategies that drive innovation using data and technology. A forward-looking thought leader, Bruce is passionate about bridging the gap between operational efficiency and optimized customer experiences. Bruce leads GUESS’ data engineering, analytics, and store technology practices, where he partners across the business to enhance omnichannel shopping experiences with cutting-edge technology.

Speaking in:

Monday

January 13

9:15 am–10:00 am

Expo, Level 1, Expo Stage 1

GUESS: Revolutionizing Retail with Data & AI That Helps You “Look Up”

In today’s omnichannel ecosystem, retail success depends on giving frontline workers the right insights at the right moment while preventing information overload.

Join leaders from GUESS and MicroStrategy to learn how this premium lifestyle brand empowers employees worldwide with instant answers - helping them "look up" from their screens and focus on providing exceptional service.… Read more

Tuesday

January 14

9:15 am–9:45 am

Expo, Level 1, Expo Stage 1

How payments can power both store efficiency and customer experience

What tradeoffs do retailers face while delivering both a memorable customer experience and providing fast, reliable check out? Join us to learn how Estée Lauder, Patagonia and Guess strike the perfect balance between a memorable customer experience and ensuring business performance with Adyen. Discover how these brands put customers first without compromising on speed or reliability!