Erin Frankcombe

Vice President and General Manager of Amex Offers & Business Insights

American Express

Erin Frankcombe is the Vice President and General Manager of Amex Offers & Business Insights (AOBI) at American Express. In this position, Erin leads a team with end-to-end enterprise responsibility for the AMEX Offers program and platform. Erin joined American Express in 2011 and has held numerous strategy, channel enablement, & partner management roles in the U.S. and internationally. Prior to American Express, Erin held marketing, operations, and partnership roles with IKEA and Westfield.

Speaking in:

Monday

January 13

1:30 pm–2:00 pm

Expo, Level 1, Expo Stage 2

Beyond the store: Retail’s expanding footprint to meet consumer expectations

Today, Gen Z and Millennial consumers want more from brands beyond just the products they sell – they want meaningful interaction. 79% of consumers directly interact with brands beyond using their product or service, through engagements such as connecting on social media, sharing feedback and participation in brand activities.* Join us for a discussion about what consumers are looking for and… Read more