Piet Walvoord

Director of Product - Product Information, Search & Hierarchy

1-800-Flowers

Piet Walvoord is the Director of Product for Product Information, Search & Hierarchy at 1-800-Flowers. In this role, Piet leads work on product information management, on-site search, and merchandising hierarchy with the goal of connecting customers with the perfect gift to delight their recipient.

Speaking in:

Sunday

January 12

4:00 pm–4:30 pm

Expo, Level 3, Expo Stage 3

Your customers are talking, are you listening?

Here’s something you might never have considered -- leveraging AI to enhance your product descriptions to reflect what customers are saying about your products and how they’re searching for them. This session will dive into how brands can leverage customer reviews and search terms to shape product records that align with actual consumer needs and preferences, translating into authentic product… Read more