Andy
Murray
Executive Chairman
Saatchi & Saatchi X
Andy Murray is a renowned senior executive with an impressive track record of success in the retail and consumer packaged goods (CPG) industries. With a career spanning over three decades, Andy has held key leadership roles in some of the world's largest corporations, including P&G, Walmart and Asda.
Andy's extensive experience in retail and marketing is demonstrated through his previous roles as SVP/Chief Customer Officer for Asda U.K., SVP/Marketing for Walmart U.S., and Founder & CEO of Saatchi & Saatchi X, a pioneering international shopper marketing agency. Andy's leadership at Asda saw the company return to growth while improving overall NPS, while at Walmart, he led the design of new Walmart Supercenter prototypes and delivered a new advertising approach to bring an emotional connection back to the brand.
Andy also served as a senior leader on the pioneering Procter & Gamble Global Customer Team for Walmart.
In addition to his corporate roles, Andy is the Founder & Executive Chair of the Customer-Centric Leadership Initiative at the Walton College of Business, University of Arkansas, and Founder & CEO of bigQuest Advisory, Inc., a consultancy that focuses on helping senior executives map and lead change in the retail and CPG space.
Andy's expertise in global trends, creative marketing, and in leading customer-centric transformation make him an invaluable mentor and strategic advisor to executives and their leadership teams who are leading change in their organizations.
As a Board Member of Endeavor, and Strategic Advisor for the VC firm Composite.Ventures, he also helps to support and promote high-impact entrepreneurs in the Retail Tech space.
Andy's extensive experience in retail and marketing is demonstrated through his previous roles as SVP/Chief Customer Officer for Asda U.K., SVP/Marketing for Walmart U.S., and Founder & CEO of Saatchi & Saatchi X, a pioneering international shopper marketing agency. Andy's leadership at Asda saw the company return to growth while improving overall NPS, while at Walmart, he led the design of new Walmart Supercenter prototypes and delivered a new advertising approach to bring an emotional connection back to the brand.
Andy also served as a senior leader on the pioneering Procter & Gamble Global Customer Team for Walmart.
In addition to his corporate roles, Andy is the Founder & Executive Chair of the Customer-Centric Leadership Initiative at the Walton College of Business, University of Arkansas, and Founder & CEO of bigQuest Advisory, Inc., a consultancy that focuses on helping senior executives map and lead change in the retail and CPG space.
Andy's expertise in global trends, creative marketing, and in leading customer-centric transformation make him an invaluable mentor and strategic advisor to executives and their leadership teams who are leading change in their organizations.
As a Board Member of Endeavor, and Strategic Advisor for the VC firm Composite.Ventures, he also helps to support and promote high-impact entrepreneurs in the Retail Tech space.