Chuck Billups

Head of Global Retail Media Advertising

PRN

Chuck leads retail media advertising sales, measurement and strategy globally for PRN, with teams deployed in North America and Europe. He has deep experience in retail media and brand marketing, advertising sales, and management from Procter & Gamble, The Path to Purchase Institute, PRN. Chuck holds a B.A. from Penn and an M.B.A. from Michigan and served as an officer in the U.S. Navy.

Speaking in:

Saturday

January 11

11:25 am–11:45 am

Pier 60, 60 Chelsea Piers, New York, NY 10011

Fireside: Retail or media - Strategic Turning Point with Robert Jozic, Schwarz Group, George Ivie, Media Rating Council, and Chuck Billups, PRN

The panel, featuring top brands and George Ivie from MRC, dives into how retail media is shaking up the media game. They break down whether features like CPA and full-funnel incrementality are really delivering value—and if brands are using them. Panelists push the idea that merging in-store media with broader strategies isn’t just smart, it’s crucial, with real benefits up for grabs.