Aura Vision is a new in-store analytics solution that helps enterprise retailers like Decathlon, Sports Direct & Adidas drive sales conversion and productivity in their stores. We're replacing traditional footfall counters using our plug & play AI that connects directly into stores' existing security cameras - no new sensors needed. **Enhanced Footfall** Discover new traffic and conversion opportunities across your stores - with a modern purchase funnel and industry leading footfall counting accuracy. **Path to Purchase** Identify key moments along the customer journey to drive conversion - helping store design, marketing and merchandising teams deliver the most compelling customer experiences. **Precision Staff Planning** Do more with your current staffing resources to optimise conversion and productivity - helping store managers to better meet customer demand across and improving customer shopping experiences. **Brand Performance Platform** Provide your brand partners with competitive performance insights on product engagement and demographic audiences - providing retailers with a value-added differentiator.

Product & Service Categories:

Customer Insights/Analytics/Surveys, In-Store Analytics, Payroll/Labor Scheduling Systems, Customer Insights and Analytics, Store Performance Analytics, Traffic Counters, Customer Engagement, Retail Revenue Optimization

Press Releases

Flannels elevates stores with Aura Vision

Flannels, a British multi-brand retailer of designer fashion, partnered with Aura Vision to gain in-store analytics using existing CCTV cameras.

Flannels needed a simple overview of store performance and a way to stay competitive without installing new sensors. Aura Vision’s video AI platform delivered anonymous insights from existing security cameras, achieving cost-effective full-store coverage.

Virgin Media O2 national analytics roll-out

Virgin Media O2, the UK’s leading telecommunications provider, selected Aura Vision’s in-store analytics for its entire estate of 307 stores.

Facing the renewal of outdated footfall counters, Virgin Media O2 sought to leverage existing security cameras, identify growth opportunities, measure staffing effectiveness, and gain deeper insights beyond simple counters.

Purple drives traffic and conversion in-store

With a rapid expansion of their retail estate, Purple needed to measure the performance of each showroom in detail, to ensure every customer is greeted with a consistently high-quality experience.

Purple needed a solution that could accurately count customer demand despite having a high number of showroom associates. In addition, tracking exactly how many customers sat or lay down on each mattress was of utmost importance.

Aura Vision's flagship Enhanced Footfall package delivered to Purple a more modern analytics to replace manual customer counts.

Gymshark launches in-store with Aura Vision

Gymshark, a global athletic apparel powerhouse, partnered with Aura Vision to guide its ambitious foray into physical retail. From its first flagship store on Regent Street to pop-ups and an expanding store estate, Aura Vision’s analytics empowered Gymshark to optimize store design, enhance customer experiences, and cement its leadership in the sportswear category.

As an online retail leader, Gymshark thrived on data-driven decision-making. However, entering the offline retail space presented new challenges:

Decathlon optimises visual merchandising

Decathlon is the largest sporting goods retailer in the world with over 2080 stores in 56 countries. For a large retailer like Decathlon, with its extensive showroom areas and region wide seasonal refits, visual merchandising is particularly important.

Decathlon was looking for a plug and play solution to pilot across a number of stores that would enable it to track its campaigns performance across multiple stores & regions.

Products

Enhanced Footfall

Discover new traffic and conversion opportunities across your stores.

Aura Vision delivers retailers a modern purchase funnel, to benchmark location busyness with passer-by traffic counts, identify local demographic conversion trends with unique customer segmentation technology and take action with industry leading footfall counting accuracy.

Discover more at https://www.auravision.ai/platform

Precision Staff Planning

Do more with your current staffing resources to optimise conversion and productivity.

Aura Vision helps store managers to better meet customer demand across each store, floor and department when plan their staffing rotas - improving the shopping experience for customers and staff members alike.

Discover more at https://www.auravision.ai/platform

Path to Purchase

Identify key moments along the customer journey to drive conversion.

Aura Vision helps store design, marketing and merchandising teams deliver the most compelling customer experiences, reducing their decision making time and guiding even more customers to purchase.

Discover more at https://www.auravision.ai/platform

Brand Performance Platform

Provide your brand partners with competitive performance insights.

We deliver competitive performance insights on product engagement and demographic audiences to tenant brands to help them elevate their marketing awareness, and provides retailers with a value-added differentiator.

Discover more at https://www.auravision.ai/platform