With a rapid expansion of their retail estate, Purple needed to measure the performance of each showroom in detail, to ensure every customer is greeted with a consistently high-quality experience.
Purple needed a solution that could accurately count customer demand despite having a high number of showroom associates. In addition, tracking exactly how many customers sat or lay down on each mattress was of utmost importance.
Aura Vision's flagship Enhanced Footfall package delivered to Purple a more modern analytics to replace manual customer counts.
Purple’s team was able to benchmark location busyness with passer-by traffic counts, identify local demographic conversion trends with unique customer segmentation technology and take action with industry leading footfall counting accuracy, all from their existing security cameras.
Aura Vision delivers 24% more accurate customer counts than a traditional footfall counter, by automatically segmenting associates from customers, and continues to deliver:
- new conversion opportunities
- unique product insights
- increased sales