Flannels elevates stores with Aura Vision

Flannels, a British multi-brand retailer of designer fashion, partnered with Aura Vision to gain in-store analytics using existing CCTV cameras.

Flannels needed a simple overview of store performance and a way to stay competitive without installing new sensors. Aura Vision’s video AI platform delivered anonymous insights from existing security cameras, achieving cost-effective full-store coverage.

With Aura Vision’s Precision Staff Planning tool, Flannels increased conversion by 0.75%, improved staffing productivity by 34%, and reduced waiting times, delivering a 4.5X ROI.

Other Aura Vision products included Enhanced Footfall for overall performance metrics, Path to Purchase for product engagement and demographic insights, and Basket Recovery to reduce basket abandonment by tracking queue and checkout times.

Aura Vision’s platform leverages existing infrastructure to provide real-time, anonymous analytics on customer experiences, staffing, layouts, and marketing effectiveness.