Gymshark, a global athletic apparel powerhouse, partnered with Aura Vision to guide its ambitious foray into physical retail. From its first flagship store on Regent Street to pop-ups and an expanding store estate, Aura Vision’s analytics empowered Gymshark to optimize store design, enhance customer experiences, and cement its leadership in the sportswear category.
As an online retail leader, Gymshark thrived on data-driven decision-making. However, entering the offline retail space presented new challenges:
- Understanding demographics
- Accurate footfall and traffic metrics
- Optimizing future store designs
- Evaluating campaigns and displays
Gymshark deployed Aura Vision’s full-store analytics at its Regent Street flagship, paving the way for adoption across future launches, including Stratford’s Westfield shopping center and international pop-ups.
Gymshark leverages Aura Vision’s analytics to achieve:
- Improved Store Design
- Enhanced Customer Journey
- Optimized Merchandising
- Campaign Effectiveness
- Data-Driven Decisions
These advancements have positioned Gymshark not just as a challenger but as a category leader in the sportswear industry.