Virgin Media O2, the UK’s leading telecommunications provider, selected Aura Vision’s in-store analytics for its entire estate of 307 stores.
Facing the renewal of outdated footfall counters, Virgin Media O2 sought to leverage existing security cameras, identify growth opportunities, measure staffing effectiveness, and gain deeper insights beyond simple counters.
Aura Vision deployed its platform across all front-of-house cameras to deliver full-store analytics. Path to Purchase and demographic segmentation provided a complete view of customer behavior, top-performing displays, and staffing impact.
The Results
- 22x ROI from optimizing displays
- Accurate footfall analytics to forecast and benchmark
- Real-time insights to improve staffing, service times, and campaign effectiveness