Bronze Level Sponsor

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View^(TM).

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

Product & Service Categories:

Customer Insights/Analytics/Surveys, Business Intelligence, Computer Software Services, Personalization, Assortment/Category Management, Forecasting, Price, Promotion and Markdown, Supplier Relationship Manager

Products

Price and Promotion Optimization

Win with Price & Promotion and simplify the complex world of retail pricing by integrating your first-party data with broader market data to establish and achieve your business goals and stay competitive and stay ahead of the game. Whether you’re dealing in Technology and Durables, Fast Moving Consumer Goods, or both, NIQ’s advanced solutions are designed to meet your specific needs and ensure your business thrives in a competitive market.

NIQ Market Measurement Solutions

NIQ's Market Measurement solutions offer unrivaled global coverage of the CPG and Tech and Durables spaces, providing omnichannel, total store coverage from a single, trusted source. With a comprehensive view of where consumers shop, the media they consume, and the terms they search, you’ll know exactly where your market performance growth is coming from today and where to find it tomorrow.

Learn more about how our Market Measurement solutions and expertise help you understand performance and improve planning so you can optimize your business growth strategies.

Supplier-Collaboration

In today’s rapidly evolving retail landscape, maintaining effective, collaborative supplier relationships is crucial yet incredibly challenging. To drive better results, retailers and suppliers must come together to navigate complex market dynamics, including changing consumer demands, supply chain disruptions, and increasing competition. Retailers and suppliers need solutions that help them leverage shared insights, capture customer loyalty, measure success, and improve profitability.

NIQ Activate

NIQ Activate powers engagements that matter for retailers, brands and their customers with a unique SaaS, AI-based collaborative platform. It offers its retail and brand users the Full View into Supply Chain Analytics, Assortment & Promotion Analytics, Category & Customer Analytics, Personalized Offer Management, and Retail Media Intelligence. With NIQ Activate, collaboration between retailers and suppliers is made simple to enable mutual, profitable growth.

Customer Analytics and Segmentation

Our robust customer analytics and audience segmentation solutions to empower retailers with unmatched insights into consumer behaviors. Leverage the industry’s largest and most representative consumer panels, backed by market-leading, exclusive POS and retail data across online and offline channels. This tech helps you analyze sales drivers and execute accurate purchase combination and basket size analysis, as well as drill down, filter data, and segment specific customer audiences on the fly.

NielsenIQ