Price and Promotion Optimization

Win with Price & Promotion and simplify the complex world of retail pricing by integrating your first-party data with broader market data to establish and achieve your business goals and stay competitive and stay ahead of the game. Whether you’re dealing in Technology and Durables, Fast Moving Consumer Goods, or both, NIQ’s advanced solutions are designed to meet your specific needs and ensure your business thrives in a competitive market. By integrating retail pricing data from thousands of companies with your first-party data, you’ll access unique market insights – and an impressive AI forecasting solution. From base price optimization to promotional planning and execution, our end-to-end solutions ensure complete control over your pricing ecosystem. Experience the peace of mind that comes with knowing you have the most reliable retail data and insights at your fingertips.