The LED Endcap, featuring standard LED tiles, provides a high-impact platform for category messaging. Leased to brands or used for in-store promotions, it captivates shoppers with rich visuals at the point of decision, putting key promotions, product highlights, and educational content front and center. Alongside the LED panel, LCD shelf strips deliver tactical messaging like product info, calls-to-action, and price promotions in real-time. This dual communication system effectively engages shoppers at both broad and detailed levels. The LED Endcap’s flexible design allows for quick updates, enabling seamless transitions between seasonal promotions, product launches, and category shifts. This ensures a dynamic, engaging in-store experience while saving on costly physical changes.