Opticon Electronic Shelf Labeling (ESL) Solutions

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Opticon’s Electronic Shelf Labeling (ESL) is a system used by retailers for displaying product pricing and information on store shelves. The full graphical electronic display or tags can be remotely updated (real-time) via a wireless network.

Today’s savvy retailers are casting a critical eye to determine how to optimize and enhance their store operations. Three key areas under close scrutinization are pricing, promotions and costs. Opticon’s ESL solution addresses these key areas allowing retailers to instantly and accurately execute price changes and promotions anytime to any store shelf from a centralized location. In addition, ESL eliminates the paper labels that are frequently changed in stores – freeing up labor and reducing paper waste.

Opticon’s end-to-end wireless ESL system features an innovative radio architecture and e-paper tags and displays that provide advantages in performance, coverage, cost and power consumption.